1. Booking and Yield Management SS 2018
Introduction /

2. Lecturers Ass.-Prof. Dr. Anna Fensel (STI) Oleksandra Panasiuk (STI)
Zaenal Akbar (STI)
Bernhard Rieder (Seekda -> Kognitiv)
Semantic Technology Institute (STI) Innsbruck University of Innsbruck Technikerstrasse 21a Innsbruck, Austria

3. What will you learn in this course?
Learning Outcome:
have a profound knowledge of information systems, booking and yield management, online communication concepts, methods and tools of E-tourism,
know the available framework for announcing journeys and hotel booking,
know methods, tools and strategic guidelines for improving income management and for increasing the number of bookings,
are able to critically examine the opportunities relating to online communication and customer retention on new Internet platforms and in new channels.

4. Topic Distribution per Block / Day
Introduction, History and Theory of Revenue Management
Estimation, Forecasting and Overbooking
Empirical Booking and Yield Management
Hotel Online Distribution
Structured Data and Action
Theory, foundations
Practice, state of the art

5. Timeline No. Date Group-0 Group-1 Group-2 1 Tue, 2018-04-10 SR 2 SR3 2
Fri, 3
Tue, 4
Tue,
SR 3 5
Fri, 6
Tue, 7
Tue, 8
Fri, 9
Tue, 10
Fri, 11
Tue,

6. Schedule Every block: No. Time Activity 1 09:00 - 10:30 (90’) Lecture2
10: :45 (15’)
Short break 3
10: :15 (90’)
Tutorial 4
12: :45 (30’)
Long break 5
12: :15 (90’)
Exercise

7. Practical part Teamwork on topic- and real live related questions
Language: English/German
Teamwork on topic- and real live related questions
Applying the learned skills to demo data (calculations in Excel)
Practical work and exercise papers
Teamwork, regular update and final presentations
Grade requirements: successful participation & assessments
VU attendance is mandatory
In emergency situations contact us at 7 7

8. Grading System
Attendance is mandatory - absence means no score! Remember to sign the attendance sheet!
Your grade will be accumulated from every score in every exercise
Each exercise is valued as follows:
Solution (70 %)
Presentation of the solution (30-20 %)
Answer to questions in the presentation, if applicable (10-0 %)
Remember to submit your exercises in OLAT, at the latest by the start of the next seminar after the one for which you received the exercises!
Every day’s all exercises amount to 20 points in total. Hence, the whole semester coursework has 100 points in total – 100%.

9. Grading System – from Exercise Points to the Grade
The course is passed if 60% of the points are reached.
We will keep you up-to-date on your progress during the semester. If you still run in doubt, ask us.
Score in % of the total
Grade
90-100 1
80-89 2
70-79 3
60-69 4
0-59 5

10. References
Course on the webpage: innsbruck.at/teaching/course-schedule/ss-2018/booking-and-yield- management-ss-2018
Slides and other materials are appearing there as they are presented at the lecture
As well as see OLAT, for the exercises

11. Exercises You will be working in a group In every block
The number of members is up to 5
You will be in the same group for the whole course
In every block
A list of exercises will be assigned to your group via OLAT
Download the exercises from OLAT
Work on the given exercises
Upload your answers to OLAT
Only uploaded answers to OLAT will be awarded scores