1. Social Media and Online Fundraising
Alison Dyer

2. Who are we? Create online community Online Fundraising
Give Autism Speaks a ‘Face’ on the web

3. Social Media

4. Social Media Defined
The term Social Media refers to the use of web-based and mobile technologies to turn communication into an interactive dialogue.

5. By the Numbers… - Autism Speaks Facebook: 910,000+
Autism Votes: 14,500+
Autism Speaks U: 4,500+
Walk Chapter Pages: 120,000+
Twitter: 40,000+

6. Where We Stand vs. Large NPO’s

7. Autism Speaks vs. Autism Orgs.

8. Social Media & Advocacy

9. Tools and Strategies

10. AutismVotes.org Simple Forms to Take Action Updated News Items
2011 State Autism Insurance Reform Initiative Map

11. Facebook! Autism Votes Autism Speaks ‘Letter Bomb’ Share Feature
Targeted Status Updates
Write ‘Done!’
‘Letter Bomb’
Share Feature
Quick and Effective

12. Twitter!
@AutismVotes – 4,760+
@AutismSpeaks – 40,000+
Direct Contacts

13. Mobile Campaign Send a ‘Call of Action’ right to your cell phone!
2,250+ Subscribers
New and innovative component
VERY Valuable
Important to Grow

14. Eblasts
eSpeaks: 230,200+
Autism Votes Nationwide 84,325+

15. Have Some Fun!
Flexible
Options
Social Media is ALWAYS evolving

16. Questions?