Presentation is loading. Please wait.

Presentation is loading. Please wait.

Test Marketing Who? Objectives 3. Key Decisions

Published bySri Susman Modified over 5 years ago

Similar presentations

Presentation on theme: "Test Marketing Who? Objectives 3. Key Decisions"— Presentation transcript:

1 Test Marketing Who? Objectives 3. Key Decisions
Forecasts: Sales, Market Share; CANNALBALISTIC EFFECTS Pretest Market Mix Serendipity 3. Key Decisions How Many Cities? 2 to 6 Importance of Regional Differences, Degree of Uncertainty Which Cities? Syracuse Leonia Dayton Des Moines Length of Test? 2 months to 2 years Average Repurchase Period Competition Concern First to Market Importance

2 4. What Action? What data? Warehouse Shipments Store Audits
Consumer Panels Buyer Surveys Trade Attitudes 4. What Action?

Download ppt "Test Marketing Who? Objectives 3. Key Decisions"

Similar presentations

Assess the Market for Your Business Idea

Assess the Market for Your Business Idea
What information do marketers need?. I. What helps businesses make better decisions? Understanding consumers differences Expanding choices to satisfy.

What information do marketers need?. I. What helps businesses make better decisions? Understanding consumers differences Expanding choices to satisfy.
Strategic Decisions (Part II)

Strategic Decisions (Part II)
1/03/09 De 89 à 98. 1/03/09 De 89 à 98 1/03/09 De 89 à 98.

1/03/09 De 89 à 98. 1/03/09 De 89 à 98 1/03/09 De 89 à 98.
16-1 Retailing Includes all the activities involved in selling goods or services directly to final consumers for personal, nonbusiness use.

16-1 Retailing Includes all the activities involved in selling goods or services directly to final consumers for personal, nonbusiness use.
What is Marketing? Everything What is marketed?  Goods Consumer and industrial  Services  Ideas.

What is Marketing? Everything What is marketed?  Goods Consumer and industrial  Services  Ideas.
Buyer Behavior and the Psychology of Selling: To individual consumers and to the Organizational Buyers.

Buyer Behavior and the Psychology of Selling: To individual consumers and to the Organizational Buyers.
A guide for developing a marketing plan Guideline for cultural analysis Guideline for economic analysis Guideline for market audit and competitive analysis.

A guide for developing a marketing plan Guideline for cultural analysis Guideline for economic analysis Guideline for market audit and competitive analysis.
Marketing Research Ch. 28 ME. Marketing Information Systems Section 28.1.

Marketing Research Ch. 28 ME. Marketing Information Systems Section 28.1.
I NTRODUCTION TO DISTRIBUTION MANAGEMENT Distribution Management M Wahidul Islam Spring 2015 LECTURE 1.

I NTRODUCTION TO DISTRIBUTION MANAGEMENT Distribution Management M Wahidul Islam Spring 2015 LECTURE 1.
Chapter 32 Marketing Research.

Chapter 32 Marketing Research.
Economic Systems Chapter 2. Economic Systems ► An economic system is an organized way of providing for the wants and needs of the society’s people. ►

Economic Systems Chapter 2. Economic Systems ► An economic system is an organized way of providing for the wants and needs of the society’s people. ►
Determine What to Buy Know and understand the role of the marketing mix and research in a retail store.

Determine What to Buy Know and understand the role of the marketing mix and research in a retail store.
Market Share. Market share Market share is the portion or percentage of sales of a particular product or service in a given region that are controlled.

Market Share. Market share Market share is the portion or percentage of sales of a particular product or service in a given region that are controlled.
Marketing Marketing Planning

Marketing Marketing Planning
Fashion Account Executive By Dana Boyd. Job Description Present each season’s line to buyers. Monitor product performance and sales. Manage order files.

Fashion Account Executive By Dana Boyd. Job Description Present each season’s line to buyers. Monitor product performance and sales. Manage order files.
: Chapters 28, 29, 30 Marketing Research and Product Planning: Jeopardy Review Game.

: Chapters 28, 29, 30 Marketing Research and Product Planning: Jeopardy Review Game.
Section 28.1 Marketing Information Chapter 28 marketing research Section 28.2 Issues in Marketing Research.

Section 28.1 Marketing Information Chapter 28 marketing research Section 28.2 Issues in Marketing Research.
Marketing Research Marketing Information Systems.

Marketing Research Marketing Information Systems.
Professor Chip Besio Cox School of Business Southern Methodist University.

Professor Chip Besio Cox School of Business Southern Methodist University.

Similar presentations

Ads by Google