1. KEUSAHAWANAN DLM KOMUNIKASI
HI-MEETING 1
KOM3433
KEUSAHAWANAN DLM KOMUNIKASI By
Assoc. Prof. Dr Zulhamri Abdullah (PhD, Cardiff & PDE, Cambridge)
Director, Centre of Entrepreneurial Development & Graduate Marketability (CEM)
Assoc. Prof. in Corporate & Organizational Communication

2. LET’S TALK! Speak/text to me at 0192373973 Log on to Like me at
Step into my
office at
FBMK
Speak/text to
me at
Log on to
Like me at
Zulhamri Abdullah

3. SYNOPSIS
The course covers the concepts and principles of entrepreneurships communication. Ethics of entrepreneurships, promotion and publicity, market research, innovation of entrepreneurships, and financial analysis are emphasized

4. Learning Outcomes
menghuraikan budaya keusahawanan komunikasi serta sifat keusahawanan (C5)
menghasilkan rancangan perniagaan yang telah dikenal pasti dan dinilai potensinya (P3)
melaksanakan aktiviti keusahawanan (A4)
mempamerkan bakat keusahawanan dalam kerja berpasukan (KK)

5. TEACHING TOPICS Topik 1 Pengenalan kepada komunikasi keusahawanan
- asas keusahawanan
- kepentingan komunikasi keusahawanan
Topik 2 Konsep dan pembangunan keusahawanan perkembangan dunia keusahawanan
- konsep komunikasi keusahawanan
Topik 3 Peluang dan rancangan perniagaan Perancangan berstruktur untuk memulakan perniagaan
Topik 4 Praktikum keusahawanan kepentingan praktikum keusahawanan
Topik 5 Etika keusahawanan kepentingan kod etika keusahawanan

6. Topik 6 Kajian pasaran - kajian awal untuk mngetahui permintaan pasaran
Topik 7 Akta dan perundangan keusahawanan kepentingan akta dan perundangan keusahawanan
Topik 8 Kreativiti dan inovasi keusahawanan keperluan kreativiti keusahawanan
- keperluan inovasi keusahawanan
Topik 9 Analisis kompetensi keusahawanan diri personaliti diri para usahawan
- keperluan analisis kompetensi diri
Topik 10 Peluang perniagaan melalui Internet penerokaan peluang perniagaan
Topik 11 Analisis teknik am pengurusan dan perakaunan pentaksiran risiko dan ancaman perniagaan
- keperluan analisis teknik pengurusan
- penilaian teknik pengurusan perniagaan

7. References PHOTOCOPYING OF BOOKS IS RESTRICTED UNDER LAW Textbook:
Schaper, M & Volery, T. (2007). Entrepreneurship and Small Business. (2nd Pacific Rim Edition). Australia: John Wiley & Sons Australia Ltd.
Additional Readings:
Abdul Aziz Yusof. (2003). Prinsip Keusahawanan. Kuala Lumpur: Pearson Education.
Hisrich, R. D., Peters, M. P., & Shepherd, D. A. (2005). Entrepreneurship. (6th ed.). Singapore: McGraw-Hill.
Kuratko, D. F. & Hodgetts, R. M. (2007). Entrepreneurship Theory, Process & Practice. (7th ed.). Thompson South-Western
Lambing, P. A. & Kuehl, C. R. (2007). Entrepreneurship. (4th ed.). New Jersey: Pearson Education.

8. How to improve yourself…
READING! READING ! READING
Read a lot – formal (e.g. books, journal articles) and informal (online news, facebook) EVERYDAY
WRITING! WRITING! WRITING!
Write formal (e.g. assignment) and informal (e.g. chat, facebook, twitter) EVERYDAY

9. Penilaian KOC4201PJJ No. Perkara Markah (%) Due 1 Tugasan 1* 10%
Week 5 2
Tugasan 2*
20%
Week 7 3
Tugasan 3*
30%
Week 10
Peperiksaan Akhir
40%
Jumlah
100%

10. TUGASAN 1 (10%) Nyatakan definasi keusahawanan
Nyatakan 10 ciri seseorang usahawan yang berjaya 
Due by Week 5

11. TUGASAN 2 (20%) Nyatakan definasi kajian pasaran.
Huraikan kepentingan kajian pasaran.
Buat soal selidik untuk kajian pasaran satu perniagaan baru.
Due by Week 7

12. TUGASAN 2 (30%)
Pelajar diminta menulis Rancangan Perniagaan (Business Plan)
Tugasan ini hendaklah dilakukan secara BERKUMPULAN (3 ahli dalam satu kumpulan)
Setiap tugasan bertulis mestilah tidak lebih daripada 15 muka surat sahaja.

13. STRUKTUR TUGASAN 2 Ringkasan eksekutif
Latarbelakang mengenai produk/perkhidmatan yang dipilih
Aspek pentadbiran & pengurusan perniagaan
Tapak/lokasi perniagaan
Tanggungjawab pengurusan/pentadbiran masing-masing
Jadual perlaksanaan aktiviti perniagaan (Gantt chart dan Jadual yang lebih terperinci lebih baik)
Aspek pembelian barangan bagi business pembarangan/aspek operasi pengeluaran bagi business pembuatan
Aspek pemasaran
Aspek kewangan
Senarai perbelanjaan
Penyata kewangan terutama penyata P&L (Profit & Loss)
Analisis kewangan (ROI – Return of Investment & TPM – Titik Pulang Modal)

14. Keterangan Tugasan Tugasan tersebut mestilah disediakan oleh
pelajar dan perlu diserahkan pada waktu yang telah ditetapkan:
Tugasan 1: Minggu 5 (5 muka surat)
Tugasan 2: Minggu 7 (10 muka surat)
Tugasan 3: Mingu 10 (15 muka surat)
Markah akan ditolak bagi penghantaran tugasan yang lewat
Tugasan yang dibuat mestilah mengandungi sekurang-kurangkannya 10 buku teks, artikel jurnal dan/atau rujukan yang berkaitan.

15. ASSIGNMENT MARKING SCHEME
Assignments will be assessed based on four key criteria (COPS) as follows:
Marking Criteria Marks
1. Content 30
2. Organization 30
3. Presentation
4. Style
Total: %

16. ASSIGNMENT MARKING SCHEME(2)
Content
Well focused; rigorous arguments/analysis; outstanding knowledge of and use of evidences; relevant
supporting academic materials and real world examples; and excellent use of direct quotations.
Organization
Great mapping strategy guiding the readers; a clear introduction including a thesis
statement (main ideas/key points); a main body clearly divided into sections; and
excellent use of sub-headings and linking devices.
Presentation
Clearly presented with attention to detail of the conventions of the title page, bibliography, appendices, &
overall layout; excellent referencing system; excelent use of appropriate vocabulary and gramatical
structures; and able to demonstrate appropriate length with excellent spelling and punctuation.
Style
Excellent attention paid to a particular style demonstrated throughout; outstanding insights with high
quality and innovation; and overall consistency of the style addressed throughout.

17. EXAMINATION FINAL EXAM: OBJECTIVE/SUBJECTIVE
Recall questions; multiple choices; true & false
The question based on understanding, reasoning, application, and synthesis.
General knowledge is strongly needed

18. SEBAB PELAJAR GRED RENDAH / GAGAL
TIDAK MENJAWAB SOALAN TUGASAN DGN BETUL
TIDAK MENJAWAB SOALAN PEPERIKSAAN DGN BETUL
MENJAWAB SAMBIL LEWA DALAM PEPERIKSAAN
TIADA RUJUKAN DALAM TUGASAN
TIADA CITATION DALAM TEKS TUGASAN

19. THANK YOU FOR LISTENING!
C U IN THE NEXT MEETING