1. How do we know we do right?
Measuring and interpreting statistics on use
International Output database and Marketing Conference
Den Haag 5 – 9 September 2005
Annegrete Wulff
Statistics Denmark,

2. Hits Visitors Sessions Retrievals Ask for opinions Study navigation
What to measure
Hits
Visitors
Sessions
Retrievals
Ask for opinions
Study navigation

3. Unique IP addresses (visitors)

4. IP, hits, sessions

5. Table retrievals

6. Retrievals, web service …..

7. pdf dst.dk Subject matter division, Dissemination, IT-Centre
Cleaned micro data
Statistical registers
Research sector
Aggregation
to macro data
Charged statistics
and analysis -
StatBank
Denmark
SumDatabase
pdf
Publication -
Print
Binding
dst.dk
The Public

8. Affecting the statistics of use
Incident ( In Stat.DK)
Increase
Decrease
Structure of design x
Improved connection
Pricing structure
Enlarging contents
Free access
Larger table limit
Caching
Web service
Excel web queries

9. Answers depends on current experience
User surveys
Questions should be
short
clear
few
Answers depends on current experience

10. What works - what does not work 5-6 testers will do
Usability tests
What works - what does not work
5-6 testers will do
Watch first – ask later

11. Support staff experts on user difficulties
Hot-line
Support staff experts on user difficulties
Do we spoil what works well?
Count the appreciations and multiply with 1,000
Count the complains and divide with 100