1. Competition
Unit 1
Topic 1.1.4

2. Lesson Objectives Must learn: to analyse competition
Should learn: to understand strengths and weaknesses of a business
Could learn: to evaluate opportunities to get ahead of competition

3. Starter
Brain storm – What is competition?
Competition

4. Being Competitive 4. Price C. Having better products
D. Dealing effectively
with complaints
Being
Competitive
1. Quality &
Design
2. Selling experience
3. After-sales service
4. Price
5. Brand image
Being
cheaper
than rivals
Starter
Write 1-5 in book
Then match to a letter
B. Having a reputation
which allows you to
charge more
E. Providing customers
with good service

5. Being Competitive 4. Price C. Having better products
1. Quality &
Design
2. Selling experience
3. After-sales service
4. Price
5. Brand image
B. Having a reputation
which allows you to
charge more
E. Providing customers
with good service
D. Dealing effectively
with complaints
Being
cheaper
than rivals

6. Analysing the Compeition
A business must be aware of competitors and what they are offering:-
Product Range
Quality
Design
Selling Experience of competitor
After-Sales Service
Price
Brand Image
Suppliers

7. Competition
To stay competitive, a business will aim to match or beat competitors on..... [now describe what these factors mean and why they are important]
Competition
Quality &
Design
Selling experience
After-sales service
Price
Brand image

8. Analysing the Compeition

9. Plenary

10. Homework
Think of a business idea. Identify and describe the market segments who might be interested in each style.
Think about your competitors [all the other businesses selling products similar to yours] and decide how you will position yourself in this market.
Depending on the position you are aiming for you need to make decisions on:
Quality
Selling experience
After-sales service
Price
Brand image
Decide on how you will try and establish your brand in the market [logo, catch-phrase, publicity...]