1. Pricing Strategies
AS Business Studies

2. Aims & Objectives
Aim:
To understand pricing strategies. (Pricing element of marketing mix).
Objectives:
Define pricing strategies.
Examine pricing strategies.
Analyse pricing strategies.

3. Starter Activity
For each of the situations decide which retailer you would buy the product from and consider why you would buy it from that retailer.

4. Pricing Strategy Definition
A business deciding in the long run, how much to charge customers for its’ product/s. When deciding on a pricing strategy, the business always takes into account the business’ objectives and the customers’ perceived value of its’ products.

5. Task 1:
Read through the descriptions of pricing strategies used by businesses.

6. Pricing Strategies

7. Task 2: Working in Groups Read each business strategy card.
Discuss in your group which business strategy is most appropriate for each firm.
Place the business strategy card on the pricing strategies poster in the section you feel is most appropriate.

8. Group Feedback

9. Write anything you have learnt this lesson and stick on the board.
Plenary
Write anything you have learnt this lesson and stick on the board.
Write anything you are unsure of from this lesson and stick on the board.