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IGCSE Business Studies

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Presentation on theme: "IGCSE Business Studies"— Presentation transcript:

1 IGCSE Business Studies
Unit 3.3 – Packaging i-study.co.uk

2 Packaging https://www.youtube.com/watch?v=sFbURHIp25Q
For each of the 10 products explain a) What kind of brand image has been created b) How they have achieved this.

3 Creative Packaging https://www.youtube.com/watch?v=OWZoW4WaoL4
Give each of the product packages a rating out of 10 Explain 5 things you think a firm needs to think about when deciding on packaging

4 Advantages of Packaging
For each example, explain how packaging might be beneficial to the company Give 3 problems you think each example may face.

5 Packaging

6 Packaging https://www.youtube.com/watch?v=FEVLQM9vARY
What materials can you see in use? What evidence is there of economies of scale?

7 Extension activity You are to create a packaging design for a chocolate manufacturer called Teeple The chocolates are long, thin sticks, with striped white and dark chocolate markings Your design team has been given the following briefing: The chocolate manufacturer wants something bold The chocolate manufacturer is worried about the chocolate stick breaking The chocolate manufacturer is willing to spend a fair amount on materials The chocolate manufacturer feels lettering is very important The chocolate manufacturer wants you to create an exciting, adventurous image i-study.co.uk

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