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Farming Fungi LLC Maine Technology Institute Seed Grants for Ag & Food Business SMM January 2013.

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Presentation on theme: "Farming Fungi LLC Maine Technology Institute Seed Grants for Ag & Food Business SMM January 2013."— Presentation transcript:

1 Farming Fungi LLC Maine Technology Institute Seed Grants for Ag & Food Business SMM January 2013

2 Farming Fungi llc Maines newest commercial mushroom producer, selling under the Mousam Valley brand Mission : Sustainably grow and market healthy, innovative organic foods. Maximize customer value while minimizing waste. Vision: Organically Grown, and Family Owned Located in Springvale, growing hardwood based specialty mushrooms sold thru retail stores and restaurants. First shipments start March 2013

3 $59mm US Specialty Mushroom Market, 12% + volume, 10% + price Millennials would much rather invest in healthy, sustainable, and, yes, perhaps pricier food... than buy the cheapest food-like substance possible...They also use their...choices to communicate their values and sensibilities – NEXT 2013 About 10% of the population consumes Fresh Mushrooms at least once in two weeks Adults 55+ are the most likely to consume Fresh Mushrooms, and this population group is projected to grow in the next ten years White/Non-Hispanics are the heaviest consumers of Fresh Mushrooms, however Asian consumers are almost twice as likely to consume - US Mushroom Council

4 Our Target Market Primary Consumer types: Millennials, 55+, European and Asian cultural descent Geography: Montreal to NYC and west to UpState NY =Max 1 day round trip from our facility to maintain freshness Channels: High end grocery chains and natural food markets, restaurants and socially aware communities

5 Our Products Hardwood based organic mushrooms Packed in 100% compostable bulk trays and consumer store packages Mousam Valley Brand for Maine grown foods

6 Indoor, Year-Round Growing Maintain our own genetic strains Produce our own spawn in a separate lab Chip our own organic wood, pasteurize it and inoculate it with our spawn Grow in rooms where we control light, temperature, humidity, airflow, CO2 and access Fruit in similarly controlled rooms Every species has it own recipe or recipes Pick, pack and ship in controlled environments

7 Our New Technology and MTI Grant Complete Lot Traceability system Genetic strain + wood lot to consumer pak and reverse Huge attention from Grocery chains Computerized Control system tracking all elements of production and status of all control parameters for every lot produced Efficiency and research tool + safety tool $25k MTI Seed capital grant to create and prove system

8 Current Status Nearing completion of 4000k sq ft, $250k Stage 1 project. Can expand to almost 10k sq ft in same building Produce shipments start in March

9 Employees Robert Sharood - President Hannah Nichols - Operations Manager Jacob Auger - Quality and lab Manager Emily Sharood – Marketing John Sharood- CFO Consultants AR Williams Creative – Rod Williams Alec Mckenzie Engineering and Design

10 Questions? Robert Sharood Jacob Auger Hannah Nichols

11 Appendix


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