1. COMMUNICATION PLAN DESIGN GUIDE
PHASE 5:
Implementation Planning
Purpose:
The purpose of the Communication Plan is to decide:
Who needs what information
When they need it
How you will get it to them
Who will do what tasks to make it all happen
How many resources (people and budget) will be needed
Step 1:
Make a list of constituencies or stakeholder groups who will need information about your plan.
Sample list of constituencies:
Sponsors
Executives
Board of Directors
Managers/leaders
Groups of employees
Customers
Suppliers
Local external communities
Business press
Training Department(s)
Managers
Employees
Suppliers/vendors
IT partners
HR partners
Customer groups
Communication Department partners
Training press

2. COMMUNICATION PLAN DESIGN GUIDE (cont.)
PHASE 5:
Implementation Planning
Step 2:
Decide what information each constituency will need and when they will need it.
Sample types of information:
Information that sponsors, executives, managers, and employees will need to support the changes you are bringing about
Overviews of the plan
Plan details for some groups
Business case
The “story” about how the L&D System will work for them in the future
Specific actions or changes you need them to execute and when
Information people need to prepare them for new services they will receive or new ways of delivering these services
General public relations information

3. COMMUNICATION PLAN DESIGN GUIDE (cont.)
PHASE 5:
Implementation Planning
Step 3:
Determine what information vehicles will be used.
Example information vehicles:
Company newsletters
Training Department newsletters
Web sites
Company Annual Report
Large meetings (town meeting approach)
Webcast
Video conference
Small group meetings
One-on-one briefings
Step 4:
Develop:
Task list
Task assignments
Time estimate
Schedule
Budget