1. GLOBAL RETAIL Global Retail Departments
Own & Operated vs. Franchise Stores
Distribution
Commercial Planning
Visual Merchandising
The Brand Ambassador Selling Programme
Mystery Shopping

2. Global Retail Departments
VP Global Retail
Business Controlling
Development
Business
Development
Training &
Development
Merchandise
Management
Concept Management
Visual Merchandising

3. Own & Operated vs. Franchise stores

4. ECCO HQ Regional Offices Tanneries Shoe Factories
Distribution
ECCO HQ Regional Offices Tanneries Shoe Factories

5. Commercial Planning
The store as a Media

6. Meeting the consumer buying behaviour
Commercial Planning
Meeting the consumer buying behaviour

7. The 4 levels of in-store communication
Commercial Planning
The 4 levels of in-store communication

8. The 5 media/zones in the ECCO store
Visual Merchandising
The 5 media/zones in the ECCO store

9. Visual Merchandising
Window campaigns

10. Visual Merchandising
In-store campaigns

11. The Brand Ambassador Selling Programme

12. Global Mystery Shopping Programme