1. Rhetorical Devices
Language used to intentionally create an effect or cause a reaction from the audience

2. Point of View
The position from which a text is written (fiction or non-fiction)
First person (most personal): “I,” “me,” “my”
First person collective plural: “We,” “us”
Second person (rare): “You,” “you’re,” “your”
Third: “He/him/his,” “She/her/hers,” “They/Them/Their”

3. Repetition Use of the same word often throughout the text
Usually a word that helps strengthen the author’s beliefs
May trigger an emotional reaction

4. Diction Purposely selected words
Usually relate to the topic or style of writing
Example: a scientific article may contain words like “chemicals,” “formula,” or “cells”

5. The Big Three
Ethos: The credibility of an author (i.e. a nutritionist would be a credible author of a healthy-lifestyle article)
Pathos: Appeals to the reader’s emotions; provokes a response
Logos: Creates persuasion with logic (facts, statistics, etc.)

6. SELECTION OF DETAIL
Intentionally included details to sway the reader’s thoughts
Facts
Statistics
Numbers
Dates
Locations
People