1. Please delete this slide prior to your presentation.
This presentation was created on a blank, basic PowerPoint template to allow you the ability to add graphics and branding (logos) for your station(s).
You will also note that throughout, we indicate (insert advertiser here) or identify an advertiser as “Advertiser X” – please replace those with the name of the advertiser you are pitching.
In addition, we refer to your station(s) as “Radio Station” – please fill in your call letters or station ID.
Please delete this slide prior to your presentation.  
Need assistance? View in slide show mode and click on the ask rab logo.

2. INSERT RADIO STATION LOGO(S)
Presented by:
Insert your name and title
Leveraging Radio and (insert station name) for (Credit Card Advertiser)
(Insert date of meeting)
INSERT RADIO STATION LOGO(S)

3. Agenda
Why radio
Insight based ideas for “insert advertiser”

4. Radio Reaches Credit Card Prospects
Every week, radio reaches adults 18+ who have and use their debit and credit cards:
Households that have/used any American Express Card in the past 3 months. 
92%
Households that have/use a debit card.
92%
Households that have/used any MasterCard in the past 3 months.
Households that have/used any Visa in the past 3 months.
91%
91%
Household has/used any major department store credit card in the past 3 months. 
Households that have/used any Discover Card in the past 3 months.
90%
93%
Source: Source: Scarborough USA Release 2 (August 2011-September 2012)

5. Why YOUR Radio Station
Insert key facts as to why your radio station is the right medium for the Advertiser.

6. Leveraging Radio for insert Credit/Debit Card Advertiser Insight Based Ideas

7. Objectives Drive acquisition for Advertiser X credit/debit cards.
Increase Advertiser X transactions.
Establish awareness for the Advertiser X products and their benefits.

8. Strategies
Leverage all radio station platforms to engage the core credit/debit card target audience.
On-air
Online
Mobile
Social
Experiential (in-market/on-site)
Create marketing solutions that will drive interest and influence transactions with Advertiser X products.
Deliver turn-key programs that integrate into the radio station content in a relevant way.

9. Idea: Official Card of the Radio Station
Advertiser X becomes the official credit card of the radio station, offering local card holders the ability to gain access to “better seats” at entertainment or sporting events, receive music downloads for purchase and more.

10. Official Card of the Radio Station
How it works:
Radio station hosts a “press conference” on-air and online where the station’s top talent announces that Advertiser X is now the “Official Card of the Radio Station” and describes the benefits that go along with it.
Subsequent :30 and :60 announcement spots run as excerpted from the “press conference” to drive awareness of the official card status for listeners and the access it will provide if they sign up today.

11. Official Card of the Radio Station
How it works:
As the “official card of the radio station”, Advertiser X will receive the following:
Sponsorship of all radio station promotions of big, local events (concerts, sporting events, festivals and fairs).
Advertiser X will be able to offer card holders exclusive opportunities such as backstage, VIP access, better seats and meet and greet opportunities.
Logo and tagline as “Official Card of the Radio Station” on all e-commerce activity on the radio station website.

12. Official Card of the Radio Station
How it works:
As the “official card of the radio station”, Advertiser X will receive the following: (cont.)
Logo and tagline as “Official Card of the Radio Station” appearing on the home page of the radio station website.
Advertiser X advertising and collateral materials may be tagged as the “Official Card of the Radio Station.”
Contextual messaging across radio station programming, such as:
Official card of traffic reports: “Advertiser X helps you charge your way through traffic tonight….”
Official card of weather reports: “Don’t you wish you could pre-pay for a weather forecast with your Advertiser X pre-paid card?”
The ability to offer double/triple points to radio station loyal listeners.

13. Official Card of the Radio Station
How it works:
Station talent will be provided with Advertiser X cards and will candidly, organically speak on air about their experiences with the card and the benefits it offers to them.
Each time there is a radio station event that offers exclusive (or priority) access to Advertiser X card holders, Advertiser X will be promoted throughout the promotional period.
Radio station will distribute Advertiser X applications at in-market events to generate sign ups.

14. Idea: Free Money Friday
Every Friday will belong to Advertiser X as they partner with the radio station to create a “Free Money Friday” franchise where the radio station gives away five, pre-paid Advertiser X cards over the course of the day with ideas and suggestions on how to use it over the weekend.

15. Free Money Friday How it works:
Radio station will create a call or text-in to win contest that will air every Friday.
It may be the 10th caller or listeners may be required to correctly answer a question or identify a keyword. Regardless, throughout the day 5 lucky winners will receive a pre-paid card from Advertiser X for weekend spending.
All listeners that text-in to win, will receive a bounce back message letting them know their entry has been received and a link to apply for an Advertiser X card today.

16. Free Money Friday How it works:
Radio station short form promo spots will drive awareness and tune-in for each of the 5 Advertiser X giveaways throughout the day by presenting them as pre-paid cards with key attributes of Advertiser X (e.g. accepted everywhere, easy to use, safer than cash, tagline, etc.)
Radio station will also post hints and reminders via its social networking presence (Facebook, Twitter, Instagram) reminding listeners to tune-in and enter to win.

17. Free Money Friday How it works:
In addition to the call/text to win events and promo announcements, Advertiser X will sponsor weekend event listings on-air and online.
Advertiser X branding on the event pages with ability (where available) to purchase tickets using your Advertiser X card.
Event listing page will include links to apply for Advertiser X cards.
Sponsorships of the weekend event listings will also promote the chance to win a pre-paid Advertiser X card to help cover the admission.
Each Friday, radio station will send a dedicated blast reminding loyal listeners to call/text in for their chance to win the Advertiser X pre-paid cards.

18. Idea: Debt-fessions
Close to half of Americans have more credit card debt than savings and Advertiser X is here to help!
Radio station and Advertiser X ask listeners to share their story of credit card debt for a chance to have it transferred, paid off and renewed with an Advertiser X credit card.
Source: CBS News, February 2014

19. Debt-fessions
Radio talent records shout out promotional announcements alerting their listening audience that they have a once in a lifetime opportunity to shed their credit card debt without anyone noticing (except the listening audience)!
Advertiser X and radio stations are looking for debt-fessions – the real truth of how you racked up the debt on your current credit card for the chance to wipe it clean and start over.
Only requirement is that the story is true.
The most outrageous, emotionally charging and popular stories will win a balance transfer, pay-off or reduced charge through Advertiser X.

20. Debt-fessions
Listeners will be directed to call in to a dedicated phone line at the station and record their “debt-fession.”
“Debt-fessions” will be reviewed by the station each day and select submissions will be broadcast on-air and in the station’s stream the following day.
Each “Debt-fession” will be introduced by talent in the daypart for which it runs and followed by an opportunity for listeners to call-in or text in with their comments, opinions and thoughts.

21. Debt-fessions Example of debt-fessions:
“This past holiday, every time I went to a store, I got 10% off for opening a credit card account. I’ve now got 15 store cards with $10,000 of debt. HELP!!!!!”
“I am a self-proclaimed shopaholic! I see it, I charge it. This month, I am about $1,000 over my limit and the $25 monthly payments are not ever going to get me out of this – please Advertiser X help me – I promise to go to meetings from now on – ha ha!!”
“I just bought a new top of the line lawnmower, yes I have an old one but I saw this one and couldn’t help myself. My wife is going to kill me, I told her it was on sale. Help me hide the debt!”

22. Debt-fessions How it works:
When talent opens it up for listener feedback, the first piece of advice will always come from an Advertiser X expert.
Representative from Advertiser X will either be in-studio to comment live or this may be pre-recorded.
Listeners that call-in will present their opinions or comments over-the-air, those who text in will be read/announced by the station talent.
Each “debt-fession” will conclude by station talent driving listeners to the station website to vote on the debt-fessor they think should get the help.

23. Debt-fessions How it works:
Radio station will create an online Advertiser X “Debt-fession” Booth providing an alternate mode for listeners to record or submit their “debt-fession.”
All submitted “debt-fessions” will appear in the booth for listeners and Advertiser X to vote.
Link to an Advertiser X “apply for the card” will appear as a banner on the “Debt-fession” booth.

24. Debt-fessions How it works:
At the end of the voting period, Advertiser X will review the “debt-fessions” with the most votes and award their top 3 with a partial or complete wipe-out of their debt through a transfer of sorts.
All debt-fessors will receive a private /phone call from Advertiser X with a custom solutions for their issues.

25. Idea: Rock the Bus
When used responsibly, a credit card helps consumers build healthy credit. Young adults who open credit card accounts and pay their bills on time each month position themselves to build the type of excellent credit that can lead to savings on mortgages and insurance premiums.
Advertiser X and radio station partner to educate young adults on fiscal responsibility and the importance of building credit through an engaging and fun music based platform.
Source: U.S. News & World Report, 2013

26. Rock the Bus
Rock the Bus with Advertiser X painted school buses will travel to local colleges/universities and high school hang-outs for consumers to “rock the bus” with station talent, check out the latest in music and technology on the bus, win prizes, receive instantly redeemable Advertiser X bucks/coupons and more.
Advertiser X will have representatives on the bus to talk with young adults about the benefits, responsibility and rewards of the Advertiser X student card and allow them to apply for instant approval on the bus.

27. Rock the Bus
Radio station will run promotional spots alerting the listening audience where to find the bus each day and teasing who and what will be on the bus that day.
Listeners will be asked to tweet #AdvertiserXrockthebus with a selfie by the bus to win prizes from the station and Advertiser X.
Radio station will create an Advertiser X Rock the Bus feature page on the website that will provide the full itinerary for the bus, updated daily with special guests that are appearing/have appeared.
Page will include a photo gallery of the selfies tweeted as well as select video and photos from each Rock the Bus tour stop.

28. Rock the Bus
In addition to the Rock the Bus content, the feature page will be promoted on-air and in station streams as the place for young adults to determine how they can benefit from an Advertiser X card.
Take a “credit” quiz to test their current financial responsibility.
Apply for an Advertiser X card.
Read and sign a pledge for fiscal responsibility with an Advertiser X card.

29. Next Steps Gain feedback on ideas.
Station to revise based on feedback and propose schedules and costs.
Plan activation timeline including commercial creative and station produced spots (if required).
Discuss how campaign success will be measured.
Launch campaign.