2. Rylan Morris Training Facilitator rmorris@vendasta.com
linkedin.com/in/rylanmorris
ext 164

3. The Product Insider lp.vendasta.com/product-insider
ALso sign up for our product insider to keep yourselves in the know on the latest product improvements and happenings in the industry and at Vendasta.

4. support.vendasta.com
Don’t forget about all our great marketing resources and training videos which are located in our support center. It goes along way in answering many of the questions about our software and a great resource for white-label marketing collateral.

5. The Right Packages for Your Agency
As a savvy digital marketing expert, are you taking advantage of LinkedIn? While most professionals have a profile, many admit to not using it much. With almost half a billion registered users, it’s incredibly important for you and your business to have a strong presence on this business and networking focused social site.
In this webinar, you’ll learn how to:
Create an online presence with LinkedIn
Grow and engage with your network
Make the most of LinkedIn company pages
Register below to reserve your spot. You’re one step closer to legitimizing your business with LinkedIn!

6. Who are you selling to?

7. Your best prospects are…
New businesses
Moved businesses
Newly opened businesses that have not existed before.
Businesses that have moved locations and did not have any previous presence.
There are 2 groups of prospects which work best. First, new business who have just opened that are brand new (as in, they haven’t existed before) make excellent prospects because they very likely have no online footprint. Second best are moved businesses. One that did exist previously but now has moved. These are good because all of their online information now needs updating!

8. Prospect Ideas Your current clients are already “warm leads”
Businesses currently hiring for a Marketing Manager
Utilize your existing business networks
...and don’t forget to ask for referrals!
So who else makes good prospects?
If you have them, start with your current client list. These are businesses that you already have a relationship with—those that trust you as the expert.
Another idea, do a quick search on LinkedIn for businesses looking for a Marketing Manager.
The obvious is to use your existing network.
And don’t forget to ask for referrals once you start making digital sales!

9. Connect with your local Chamber
Are you part of your local chamber? As part of a membership, there are usually contact lists. A great way to introduce your offerings to others in your community!

10. Run Snapshots on every business in attendance!
Attending an event?
Run Snapshots on every business in attendance!
And provide printed off Snapshots to every business in attendance! Almost every event will have at least a partial attendee list on their website and some even reveal the full list with contact information.
Wouldn’t it be much easier to have a conversation with a business owner, in person, with a comprehensive report on their business? I can’t imagine someone who wouldn’t want to talk to you!

11. Suggested Packages

12. SRP DIY Toolkit Protector Protector PLUS Protector PRO $149+ $399+
$499+
$599+
Software
Business Center ✔
Reputation Management
Social Marketing
Listing Builder
Listing Sync Pro
Services
Review Response
Review Solicitation
Visibility Premium
Social Posting
2 times/
week
4 times/
Monthly Progress Reports

13. $500-$1000 per month, suggested retail pricing
Protector Pro
$500-$1000 per month, suggested retail pricing
$613 COGS first month $241 COGS every month after that
The Protector PRO Package is the ultimate brand builder. It combines a powerful suite of tools with a professional mix of services, allowing you to generate and manage online reviews, build a social audience, and boost your presence across the web.
Top online directories are claimed on your behalf, your listings are instantly synced to over 40 sites and distributed to up to 300 sites!
Increase online reviews and rest easy knowing all reviews are responded to
Monthly social media plan with 4 posts a week on Facebook, Google Plus & Twitter
alerts of any online activity & monthly reports
LISTINGS
REPUTATION
SOCIAL
Mobile friendly responsive Business Center to manage all online activity

14. Reputation Management
Protector PRO
Software
Our software helps you to...
Reputation Management ✔
Take control of your online presence by allowing you to correct online listings, respond to customer reviews, generate new reviews, benchmark yourself against competitors and more.
Social Marketing
Interact directly with customers, discover and re-publish engaging content, monitor Facebook, Twitter, Google, LinkedIn and Foursquare accounts from one easy-to-use place.
Listing Builder
Build a mobile-optimized business listing and sync your business listings to ensure you are easily found by consumers on both desktop and mobile devices.
Listing Distribution
Maintain a consistent, accurate online presence to enhance local search rank by sending your business listing information to the four major data providers, who will distribute it to 300+ online directories and sites.
Listing Sync Pro
Create, manage and maintain 40+ business listings from one place. With accurate listings, you’ll make it easier for consumers to discover your business online.
Services
Our Digital Agents help you to...
Review Response
Protect your company's online reputation by responding to online customer reviews on your behalf.
Review Solicitation
Gather customer feedback and build a powerful online reputation.
Visibility Premium
Boost visibility and ensure your information is accurate on some of the top local search sites: Google, Bing, Yelp & Yellow Pages.
Social Posting
4 x
/wk
Create and post content across your business' social profiles to increase activity and engagement with your social audience.

15. $500-$1000 per month, suggested retail pricing
Protector+
$500-$1000 per month, suggested retail pricing iv
Most
Popular
$538 COGS first month $166 COGS every month after that
The Protector PLUS Package is ideal for businesses who want to grow their reach, build or enhance their online presence, and generate positive word of mouth online in order to attract new customers.
Top online directories are claimed on your behalf, your listings are instantly synced to over 40 sites and distributed to up to 300 sites!
Increase online reviews and rest easy knowing all reviews are responded to
Monthly social media plan with 2 posts a week on Facebook, Google Plus & Twitter
LISTINGS
REPUTATION
SOCIAL
alerts of any online activity & monthly reports
Mobile friendly responsive Business Center to manage all online activity

16. Reputation Management
Protector PLUS
Software
Our software helps you to...
Reputation Management ✔
Take control of your online presence by allowing you to correct online listings, respond to customer reviews, generate new reviews, benchmark yourself against competitors and more.
Social Marketing
Interact directly with customers, discover and re-publish engaging content, monitor Facebook, Twitter, Google, LinkedIn and Foursquare accounts from one easy-to-use place.
Listing Builder
Build a mobile-optimized business listing and sync your business listings to ensure you are easily found by consumers on both desktop and mobile devices.
Listing Distribution
Maintain a consistent, accurate online presence to enhance local search rank by sending your business listing information to the four major data providers, who will distribute it to 300+ online directories and sites.
Listing Sync Pro
Create, manage and maintain 40+ business listings from one place. With accurate listings, you’ll make it easier for consumers to discover your business online.
Services
Our Digital Agents help you to...
Review Response
Protect your company's online reputation by responding to online customer reviews on your behalf.
Review Solicitation
Gather customer feedback and build a powerful online reputation.
Visibility Premium
Boost visibility and ensure your information is accurate on some of the top local search sites: Google, Bing, Yelp & Yellow Pages.
Social Posting
2 x
/wk
Create and post content across your business' social profiles to increase activity and engagement with your social audience.

17. $300-$500 per month, suggested retail pricing
Protector
$300-$500 per month, suggested retail pricing
$463 COGS first month $91 COGS every month after that
The Protector Package is the best solution for the busy individual who wants to participate in some aspects of their digital presence but recognizes the power of monitoring and building an online reputation through reviews.
Top online directories are claimed on your behalf, your listings are instantly synced to over 40 sites and distributed to up to 300 sites!
Rest easy knowing all reviews are responded to
alerts of any online activity & monthly reports
LISTINGS
REPUTATION
SOCIAL
Mobile friendly responsive Business Center to manage all online activity

18. Reputation Management
Protector
Software
Our software helps you to...
Reputation Management ✔
Take control of your online presence by allowing you to correct online listings, respond to customer reviews, generate new reviews, benchmark yourself against competitors and more.
Social Marketing
Interact directly with customers, discover and re-publish engaging content, monitor Facebook, Twitter, Google, LinkedIn and Foursquare accounts from one easy-to-use place.
Listing Builder
Build a mobile-optimized business listing and sync your business listings to ensure you are easily found by consumers on both desktop and mobile devices.
Listing Distribution
Maintain a consistent, accurate online presence to enhance local search rank by sending your business listing information to the four major data providers, who will distribute it to 300+ online directories and sites.
Listing Sync Pro
Create, manage and maintain 40+ business listings from one place. With accurate listings, you’ll make it easier for consumers to discover your business online.
Services
Our Digital Agents help you to...
Review Response
Protect your company's online reputation by responding to online customer reviews on your behalf.
Visibility Premium
Boost visibility and ensure your information is accurate on some of the top local search sites: Google, Bing, Yelp & Yellow Pages.

19. $149+ per month, suggested retail pricing
DIY toolkit x
$149+ per month, suggested retail pricing
$238 COGS first month $16 COGS every month after that
The DIY Toolkit is the best solution for the individual who has more time and likes to take control of all aspects of their digital marketing and online presence. It provides you with an all-in-one suite of tools to help you monitor and manage reviews, listings, and social conversations online.
Your listings are instantly synced to over 40 sites and distributed to up to 300 sites!
A suite of online tool to help you monitor and manage your listings, reviews and social activity all in one place
Mobile friendly responsive Business Center to manage all online activity
Includes Listing Correction
LISTINGS
REPUTATION
SOCIAL
Listing Distribution, $42/account/year
Listing Sync Pro, $180/account/year (*or $17/month)

20. Reputation Managementx
DIY Toolkit
Software
Our software helps you to...
Reputation Management ✔
Take control of your online presence. Reputation Management allows you to identify incorrect online listings, respond to customer reviews, generate new reviews, and benchmark yourself against competitors and more.
Social Marketing
Interact directly with customers, discover and re-publish engaging content, monitor and post to Facebook, Twitter, Google, LinkedIn and Foursquare accounts from one easy-to-use place.
Listing Builder
Build a mobile-optimized business listing and sync your business listings to ensure you are easily found by consumers on both desktop and mobile devices.
Listing Distribution
Maintain a consistent, accurate online presence to enhance local search rank by sending your business listing information to the four major data providers, who will distribute it to 300+ online directories and sites.
Listing Sync Pro
Create, manage and maintain 40+ business listings from one place. With accurate listings, you’ll make it easier for consumers to discover your business online.

21. $329 Get Found Listings Reputation Social
Your business listings are corrected and quickly synced to 40 key sites in 30 days and we continue to grow your listings across the internet.
All of your reviews will be quickly and professionally responded to by our team of reputation experts, 24/7/365!
Connect your social accounts to view every review, comment and message written about your business on the web.
Now here is the best part, how we put everything together to help you stand out above the rest of your competitors. We have 3 spectacular packages to handle all your online visibility and make sure your virtual doorway is second to none! Get found is the first pack. It makes sure your business listings are corrected and quickly synced to 40 key sites in 30 days and we continue to grow your listings across the internet.
All of your reviews will be quickly and professionally responded to by our team of reputation experts, 24/7/365!
Connect your social accounts to view every review, comment and message written about your business on the web.
Listings
Reputation
Social

22. $499 Find & Protect Listings Reputation Social
Most Popular
Your business listings are corrected and quickly synced to 40 key sites in 30 days and we continue to grow your listings across the internet.
All of your reviews will be quickly and professionally responded to and we will generate new reviews!
Monthly social media plan with 2 posts a week on Facebook, Google Plus & Twitter and boosts on each of those posts!
Connect your social accounts to view every review, comment and message written about your business on the web.
Our Most popular package is the Find and Protect. It also makes sure your business listings are corrected and quickly synced to 40 key sites in 30 days and we continue to grow your listings across the internet.
Again, All of your reviews will be quickly and professionally responded to by our team of reputation experts, 24/7/365!
And again it Connects your social accounts to view every review, comment and message written about your business on the web.
But we also throw in a Monthly social media plan with 2 posts a week on Facebook, Google Plus & Twitter and boosts on each of those posts!
Listings
Reputation
Social

23. $799 Protector Pro Listings Reputation Social
Your business listings are corrected and quickly synced to 40 key sites in 30 days and we continue to grow your listings across the internet.
All of your reviews will be quickly and professionally responded to and we will generate new reviews!
Monthly social media plan with 4 posts a week on Facebook, Google Plus & Twitter and boosts on each of those posts!
Connect your social accounts to view every review, comment and message written about your business on the web.
Strategic plan for a results-driven Google Ad Words Campaign and Facebook advertising campaign.
And finally the grand daddy the Protector Pro! It adds all the value of the Find and Protect package with the added bonus of Strategic planning for a results-driven Google Adwords Campaign and Facebook advertising campaign.
Do you have any questions on the packages we have available for you today?
Listings
Reputation
Social

24. Service Specific Packages

25. Websites

26. Website Fundamentals $200 setup + $199/month* Key Benefits: LISTINGS
Website Fundamentals is the best solution for the individual likes to take control of all aspects of their digital marketing. It provides you with an all-in-one suite of tools to help you monitor and manage reviews, listings, and social conversations online, all of which compliment your website.
Key Benefits:
Drive traffic to your website. Listings are synced to over 40 sites and distributed to up to 300 sites!
LISTINGS
REPUTATION
SOCIAL
A suite of online tool to help you monitor and manage your listings, reviews and social activity all in one place.
Mobile friendly responsive Business Center to manage all online activity.
Upgrade at anytime to our better plans.

27. Microsite $499 setup* + $199/month Key Benefits: MICROSITE LISTINGS
Looking for a low cost, easy to manage website? Our Microsite solution will provide you with a simple, mobile-responsive website that looks great on any device. Our sites are hosted on Google’s servers, which means you can rely on them 24/7!
Key Benefits:
Custom domain of your choice!
Homepage + 3 other tabs of your choice, including options such as a “Contact Us” or reviews page.
A dashboard for you to easily manage and update your website.
LISTINGS
REPUTATION
SOCIAL
Add an additional 2 pages for only $99

28. Website Reputation $200 setup + $399/month* Website Fundamentals
The Website Reputation solution is ideal for businesses who want to grow their reach, enhance their website with customer-centric tools, and generate positive word of mouth online in order to attract new customers.
REVIEW
RESPONSE
SITEGLUE
GENERATE
REVIEWS
Key Benefits:
Get more positive, organic reviews about your business on a multitude of influential sites, including Google and Facebook.
Collect feedback right on your website, using a custom review plugin. Suppress negative reviews before they’re posted online!
Connect with customers visiting your website through text message, using an industry leading solution: SiteGlue.
LISTINGS
REPUTATION
SOCIAL
We’re here to help! Rest easy knowing all of your reviews are responded to by our team.

29. Content Marketing $200 setup + $499/month* Website Fundamentals
The Content Marketing solution is the best solution for the busy individual who wants blog, social posts, and other written marketing content created for their website and overall digital presence. Let us help you engage your customers.
BLOG POSTS
SOCIAL POSTS
POST BOOSTING
Key Benefits:
Increase your audience on Facebook, Twitter, Google+, and LinkedIn. We’ll post on your behalf 2x week.
Drive new customers with content marketing. Enjoy 12 blog posts for your business through our partnership with Textbroker.
Rest easy knowing your content is getting seen. Each week, we’ll boost 2 Facebook posts to your target demographic.
LISTINGS
REPUTATION
SOCIAL
Master social media with our powerful suite of posting and lead generation tools.

30. Website Traffic Driver
Website Fundamentals
$200 setup + $699/month*
The Website Traffic Driver solution makes customers find your website. It combines a powerful suite of tools with a professional mix of services, allowing you to target your customer demographic, build a social audience, and boost your presence across the web.
FACEBOOK ADS
DIGITAL ADS
VISIBILITY
Key Benefits:
Maximize your online presence on by letting us claim your Google, Yellowpages, Bing, and Yelp business pages.
Manage and maintain your presence through our dashboard, with timely reports on anytime your listings change.
Boost your presence on social media with monthly Facebook advertising through industry leader Brevi.
LISTINGS
REPUTATION
SOCIAL
Targeted display campaigns will ensure your ads reach your target demographic.

31. Website Traffic Driver
Website Fundamentals
Microsite
Website Reputation
Content Marketing
Website Traffic Driver
Software
Business Center ✔
Reputation Management
Social Marketing
Listing Builder
Listing Distribution
Listing Sync Pro
Microsite Custom Domain
SiteGlue
Textbroker
Brevi
Services
Microsite Domain Setup
Microsite Build (4 page)
Review Response
Review Solicitation
Social Posting 2x week
Facebook Boosting
Digital Advertising
Visibility Premium

32. Package Calculator

33. Break even point!

34. What are your clients pain points?

35. The Five Pillars Advertising Listings Reputation Social Website
The consumer research experience through this funnel is what we call the four pillars. Listings (are you found), reputation (are you trusted), social (are you liked) and website (how easy is it to convert).
This is the story you need to be telling your prospects and customers.
Website

36. 5 pillars of the “Virtual Doorway”
Listings
Reputation
Social
Website
Advertising
Is your business listed online? Is the information accurate?
What are consumers saying about your business online?
Are you listening to your online customers feedback?
How’s your website experience? Is it optimized for mobile?
Reach the masses with your marketing and brand message!

37. Business isn’t found online or has incorrect information
Listings
Business isn’t found online or has incorrect information
Solution
Your Price
Suggested Retail
Listing Distribution
$50/month ?
Listing Sync
Free!
Listing Sync Pro
$18/month
My Listing Page
Manual Listing Claim
$45/month

38. Business has no reviews, bad reviews, negative online sentiment
Reputation
Business has no reviews, bad reviews, negative online sentiment
Solution
Your Price
Suggested Retail
Reputation
$12 ?
Review Generation
Included
Review Response
$125/month
Review Collection Widget
Review Display Widget

39. Business doesn’t have social profiles, limited engagement
Solution
Your Price
Suggested Retail
Social Marketing
$12/month ?
Social Build
Included in posting
Social Post Basic
$160/month
Social Post Plus
$320/month
Textbroker (blogging)
$480

40. Website Self explanatory :P Solution Your Price Suggested Retail
My Listing
Free! ?
Website build
$49/month
Listing solution
$160/month
Chatbot Starter
$30/month
Visual Visitor
$59/month

41. Final Takeaways

42. Selling into specific verticals
What we’ve learned
Health
Healthcare and medical businesses need listings help and typically have higher budgets.
Service
Service professionals like plumbers or electrician rely on word of mouth—they need a stellar reputation!
Law
These professionals also need to rely heavily on being found and being trusted: listings and reputation.
Restaurants
People look up restaurants before visiting but be careful, these often churn.
And finally, consider prospecting specific verticals. Do you have experience with a type of business? Is there a specific market in your region that hasn’t been serviced yet? Think about trade workers like a plumber, electrician, locksmith or house cleaners who travel on site for work and likely don’t have a brick and mortar storefront. They need to rely heavily on accurate listings and a positive reputation to be found and online. Also, some industries have higher budgets for marketing like many high end health and beauty industries.

43. You need a “starting” fee
Onboard, setup, configuration, etc. 1
¯¯¯
Proves Commitment
Having a client agree to an onboard or setup fee ensures that they are committed to taking this relationship seriously and more likely to show up prepared. 2
¯¯¯
Test Payment
By definition, a client is someone who pays you! A setup fee is the perfect way to test their credit card and payment method, ensuring that you’re recieving your payment from a legitimate source. 3
¯¯¯
Show Your Value
This may sound obvious, but your time is worth money! Don’t ever waive this fee— reduce, maybe, but not by more than half.
And finally, consider prospecting specific verticals. Do you have experience with a type of business? Is there a specific market in your region that hasn’t been serviced yet? Think about trade workers like a plumber, electrician, locksmith or house cleaners who travel on site for work and likely don’t have a brick and mortar storefront. They need to rely heavily on accurate listings and a positive reputation to be found and online. Also, some industries have higher budgets for marketing like many high end health and beauty industries.

44. Selling to multi locations
What’s in it for them?
We recommend that when signing/pitching a client with multiple locations (restaurant chain, 2+ retail locations, etc.) it’s important to provide them with a reduced price for all their business—10 to 25 percent, if possible.
And finally, consider prospecting specific verticals. Do you have experience with a type of business? Is there a specific market in your region that hasn’t been serviced yet? Think about trade workers like a plumber, electrician, locksmith or house cleaners who travel on site for work and likely don’t have a brick and mortar storefront. They need to rely heavily on accurate listings and a positive reputation to be found and online. Also, some industries have higher budgets for marketing like many high end health and beauty industries.

45. Questions?

47. Rylan Morris Training Facilitator rmorris@vendasta.com
linkedin.com/in/rylanmorris
ext 164