1. Single tickets in shops
We see beyond
the condition
to the individual
Single tickets in shops
Ross Wiggan, Sue Ryder UK Lottery Manager e:

2. 7 4 1 2 1 Who are Sue Ryder? Hospices across the UK
Cancer, lung disease, heart failure 7
Neurological centres across the UK
Dementia, Acquired brain and spinal injury, Multiple sclerosis, Huntington’s disease, Motor Neurone disease, Stroke & Parkinsons 4
Community Palliative Care Hub 1
Scottish community & home care services 2 1
Online community service

3. Local hospice fundraising teams
How we fundraise
Local hospice fundraising teams
National fundraising teams
Retail
Charity retail ‘big 5’
450 charity retail shops ranging from 220sq ft to 5,900sq ft super stores
20+ more shops over the next few years
£14m net income per annum

4. Lottery + 450 shops = Lucky Dips
We also have a lottery!
113 weekly cash prizes
32,000 weekly subscribed tickets
£2.4 million income target 18/19
Lottery shops = Lucky Dips

5. Our partners
Sterling Lotteries
K3 Retail

6. Check and redeem prizes
How our system works
Secure Web API calls made from our K3 tills to the Sterling Lucky Dip Database
Database duplicated in real time to secondary server
Check and redeem prizes
Pay out cash of up to £10
Issue claim form for prizes over £10
Instant database updates ensuring claims only made once
Tickets issued with
Random generated number from a set number range
Unique barcode
Built in safeguarding
Age verification check on every sale
Gambling helpline print out
Max sales limits set per transaction
On screen prompts for training reminders
Buy tickets for
The next draw up until the night before
Up 10 future draws, retaining your number
A set date such as a Super Draw

7. Benefits of the system
Quick and easy added value sale
Increased footfall to check winning tickets
Increased income due to increased footfall
Increased income due to customers with winnings
Built in safeguarding
Reduced admin

8. Sales Targets
£500,000 tickets this FY
On average 22 per shop per week

9. 20 shops per Area Retail Management Structure Director of Retail
Head of Retail Operations
Retail Ops Manager
North Regional Manager
South Regional Manager
East Regional Manager
West Regional Manager
Admin, Warehouse & Online
6 Area Managers per Region
20 shops per Area

10. Targets £500,000 tickets this FY Ave 22 per shop per week
Area sales range from;
Gloucestershire - 52 per shop per week
Somerset/Cornwall/Devon – 9 per shop per week
Individual shops range from;
Kings Lynn – 120 per week
St Ives – 0 per week

11. 1 ticket = 4 nurses Quick easy sale
How did we get retail buy in?
Lucky dip income goes towards shops income targets
1 ticket =
4 nurses
Quick easy sale

12. How did we promote?

13. Training Manager training – full and in depth
Volunteer training – basics
Training records
Video training
Training packs
New starter inductions
Till training
Online Learning platform
Annual refresher
Online secure reporting

14. How we plan to grow Prize money changes Sales training
Changes to prize structure
Prize money changes
Lottery focus da
Sales training
In store marketing

15. Cost implications Prize money changes
Significant investment made by Sue Ryder with Sterling & K3
Prize money changes
Only possible as we were investing in new tills – so get in early
We covered our investment costs within 3 months

16. What we’ve learnt
Lucky Dip players play to win
We’ve got a long road ahead of us
Prize money changes
Ask and you will receive