1. Reaching Out: A Local Guiding Approach
Zahra Clarke-Johnney
1st Stratford Brownies Leader
Europe Region WAGGGS Diversity Task Force Member

2. Introduction
Europe Region WAGGGS
Diversity Task Force

3. 1st Stratford Brownies:
Growing Guiding & Youth United
Demographics of the area
Reflect & Represent
Recruitment & Retention

4. Outreach Targeting recruitment and promotion
Engaging with local community organisations
Running free open events
Reaching out volunteer-wise

5. Finance Low costs: Additional Support: Weekly meetings Payment Plans
Events
Uniform
Trips
Fundraising/Subsidies

6. Continuing Guiding Supporting Ongoing Engagement Current Situation
Challenges
Future Plans

7. Youth Organisations: Local Level Impact
Excluded youth less likely to respond to national/larger scale initiatives
Direct in the community: Increased trust, visibility and access
Informal learning

8. Summary Know your demographic: are you reflecting and representing?
Assess your offer: What are you offering? Is it accessible?
Start reaching out early on if possible. Offer progression opportunities.
Reach out for a diverse volunteer/staff team as well
Engage with organisations already engaging with excluded youth.
Encourage and support reaching out at all levels of your organisation.
Realise the importance and potential of reaching out locally.