1. Effective Recruiting: Lessons Learned from the New Masters Degree Program
Tiankai Wang, PhD
Associate Professor and MHIM Program Director
Jackie Moczygemba, MBA, RHIA, CCS, FAHIMA
Associate Professor and Chair
Health Information Management Dept.

2. Background of MHIM at Texas State University
Increasing market demand on middle-level HIM professionals
First cohort in 2015
Online
36 hours
Two tracks
Accredited by CAHIIM (first in Texas)

3. Recruiting Strategies
Effective Recruiting
Recruiting Strategies
Internal Recruiting
External Recruiting
Effective Recruiting

4. Recruiting Strategies
Creating Visibility
Committing on Prospective Applicants
Customized replies
Follow up by with students with incomplete application
Follow up by with students with incomplete application

5. Internal Recruiting
Current BS HIM students
HIM Alumni
Bobcat Days
Internal blast
University Job Fair

6. Professional Association External Recruiting Sources
Social Media
Professional Association
Blast
External Recruiting Sources
External session
National Conferences

7. Other Methods (Noel-Levitz. 2012)
Follow up by phone with students with incomplete application
Search engine optimization
Campus visits for admitted students
Institutional aid awarded based on student financial need
Open house and campus visit days
Web pages designed to enhance international student interest
Local television and radio advertising
Local print advertising
Bus, billboard, or other outdoor advertising

8. Best Practices in Graduate Recruitment
Face-to-face meetings
Phone/skype/zoom
Follow up by s
Assistantships awarded

9. Recruitment Results

10. Effect of Internal recruitment

11. Summary
Increasing enrollment
Internal recruitment is effective