1. Modes of Persuasion King Eng. 6
Logos, Ethos, and Pathos
Modes of Persuasion
King Eng. 6

2. What is Persuasion?

3. Persuasion is how we convince someone to agree with us
Persuasion is how we convince someone to agree with us. It is how we get people to think the same way we think.
For example, you want a new phone, and Mom says “No!.” You need to persuade her to get it for you.
Persuasion

4. Aristotle was a famous Greek philosopher
Aristotle was a famous Greek philosopher. He came up with three ways (or modes) to persuade people.
Modes of Persuasion

5. 1. Ethos Ethos is convincing the listener that the speaker/writer is:
honest and trustworthy
knowledgeable on the topic (this often means you are an expert or have a lot of experience).
Examples: Mom, all of my friends have this phone. You know I wouldn’t lie to you! You can believe me. This cell phone is the best and safest phone for kids. I researched it on the internet for 10 hours.
1. Ethos

6. Logos is convincing the reader that you have the best argument
Logos is convincing the reader that you have the best argument. For this kind of persuasion, you want to have solid evidence and reasoning to support your argument.
Examples:
If I have a cell phone, you can call me, so you know I am safe.
This cell phone has a translator on it. This will help me improve my English and Hebrew!
2. Logos

7. Pathos is using emotions to convince the listener that you’re right.
Examples:
Mom! I will be so so sad without a new phone!
Mommy I just want to be able to take pictures, so I can show you what I am doing all day!
3. Pathos

8. Using Modes of Persusaion
You do not have to use all 3 modes of persuasion (Logos, Ethos, Pathos) when you make an argument.
It is beneficial to use more than one mode though. If you only use logic (logos), your audience might get bored. If you only use emotion (pathos), they might think you don’t have any real reasons.
Using Modes of Persusaion