1. From Pennies to Billions In 200 short years
The Media Business
From Pennies to Billions
In 200 short years

2. Private Ownership
First printing press Mass Bay Colony in 1638 (specialized)
Whole Book of Psalms
Religious groups and pornographers always drive innovation of media and its diffusion
Ben Franklin Penn Gazette, others
Penny Press (public)

3. Synergy
The combination of two media outlets is stronger than the outlets standing alone
Media outlets may use each other to cross promote their products
Disney—ABC runs promotional ads for Disney films

4. BIG MEDIA The Big Six Time Warner Disney News Corporation Viacom/CBS
Bertelsmann
GE/NBC

11. Long Tail vs Short Head Long tail Short head
the portion of a distribution curve where a limited number of people are interested in buying a lot of different products
Short head
the portion of a distribution curve where a large number of people are interested in buying a limited number of products

12. Media Controls Owners Advertisers Government Special Interest Groups
News Sources
Audiences