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Chan Troi Moi Comparing Rates of Utilization and Reported Exposure among VCT Attenders April 2008.

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Presentation on theme: "Chan Troi Moi Comparing Rates of Utilization and Reported Exposure among VCT Attenders April 2008."— Presentation transcript:

1 Chan Troi Moi Comparing Rates of Utilization and Reported Exposure among VCT Attenders April 2008

2

3 Hanoi Example Baseline 8/2007, Endline 12/2007

4 “Low Attendance Month”
Individual Rec vs Program Billboard Leads “Low Attendance Month”

5 “High Attendance Month”
Individual Rec vs Program Billboard and Poster Lead “High Attendance Month”

6 Remember that overall attendance increased by 115%
Remember that overall attendance increased by 115%. Anything that didn’t increase by that much, we should really consider a decrease.

7 Marketing Cards/Brochures
Received Chan Troi Moi Branded Materials August 2007 December 2007 VCT Brochure 92 (40%) Second to billboard 260 (56%) Larger than other forms VCT Marketing Card 17 (7%) Low 18 (4%) The VCT Brochure seems to be very important in getting people to use VCT Centers.

8 Possible Levels of Chan Troi Moi Exposure
Levels of Exposure Definition of Level of Exposure No Exposure All others Low Exposure (Q2) Did see billboards Medium Exposure (Q2) Did see poster High Exposure (Q3) Received VCT brochure

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