1. Invention and Innovation
Mrs Gutteridge

2. How do new business ideas come about?
People using products
Ideas developed by people who already have a good understanding
Research departments

3. Invention
Invention = the discovery of new processes and potential new products, typically after a period of research

4. Innovation
Innovation = the process of transforming inventions into products that can be sold to customers.
e.g. board game inventor
Could make game themselves
Sell their idea to a board game manufacturer

5. Famous cases regarding protecting business ideas:
Nike vs Addidas
Dyson vs Hoover: 5