1. Key figures in Psychology

2. Wilhelm Wundt Father of Psychology
Developed introspection theory -looking
inside oneself and describing what is going
on. Used extensively in clinical psychology.

3. William James One of founding American Psychologists.
He believed in approaching psychology in a
manner described as functionalism –how the
mind functions rather than what the mind is
on.
He also developed the idea of pragmatism –the
idea that if an idea works, it is valid or useful.

4. Sigmund Freud Psychologist committed to:
How the unconscious affects the development of personality.
How childhood experiences shape adult behavior
Developed the technique of free association –saying what comes into your mind.
Advocated psychoanalysis –treatment for mental illness that emphasizes unconscious emotions and conflicts.

5. Carl Jung Friend of Sigmund Freud that suggested
that the unconscious is influenced by beliefs
that we inherit-ideas that are part of every
civilization. He called these beliefs the
collective unconscious.