1. Delivering Smart Home installation solutions
September 2018

2. 1 in 10 own a smart speaker January 2018 £10.2bn
Size of market in 2019
40%
Current owners expect to upgrade in 2019
1 in 6 own a smart speaker January 2019

3. How do people buy?
Upfront vs subscription

4. In the press……..

5. Why offer an installed service?

6. The Market: What’s in it for the Installer
Custom Installers
High cost £10,000 to £100,000; full install; training required. Single brand inflexible
Upmarket

7. The Market: What’s in it for the Installer
Custom Installers
High cost £10,000 to £100,000; full install; training required. Single brand inflexible
Certified Installers
Multi room/whole house installations, multi-function solutions, multi brands or single brands (£1,000 to £10,000)
Upmarket
Mid-market

8. The Market: What’s in it for the Installer
Custom Installers
High cost £10,000 to £100,000; full install; training required. Single brand inflexible
Certified Installers
Multi room/whole house installations, multi-function solutions, multi brands or single brands (£1,000 to £10,000)
Installers and competent DIYers
Single room or single function installations (£250 to £1,000)
Upmarket
Mid-market

9. The Market: What’s in it for the Installer
Custom Installers
High cost £10,000 to £100,000; full install; training required. Single brand inflexible
Certified Installers
Multi room/whole house installations, multi-function solutions, multi brands or single brands (£1,000 to £10,000)
Installers and competent DIYers
Single room or single function installations (£250 to £1,000)
Installers, competent DIYers and Consumers
Plug & play retail products (£20 to £249)
Upmarket
Mid-market
Mass market

10. The Market: Where does MiHome sit?
Top
MiHome works with Control4
Upmarket

11. The Market: Where does MiHome sit?
Top
MiHome works with Control4
Top middle
Full house; multiple property; multifunction installation possible
Upmarket
Mid-market

12. The Market: Where does MiHome sit?
Top
MiHome works with Control4
Top middle
Full house; multiple property; multifunction installation possible
Bottom middle
Flexible installation on single solution
Upmarket
Mid-market

13. The Market: Where does MiHome sit?
Top
MiHome works with Control4
Top middle
Full house; multiple property; multifunction installation possible
Bottom middle
Flexible installation on single solution
Bottom
Plug & play products offered through retail to increase our user base
Upmarket
Mid-market
Mass market

14. Benefits for the Installer
Retrofit installation

15. Benefits for the Installer
Retrofit installation
Multi-function solution – One app

16. Benefits for the Installer
Retrofit installation
Multi-function solution – One app
Partner integrations with Google, Nest, Amazon

17. Benefits for the Installer
Retrofit installation
Multi-function solution – One app
Partner integrations with Google, Nest, Amazon
No I.T. skills required

18. Benefits for the Installer
Retrofit installation
Multi-function solution – One app
Partner integrations with Google, Nest, Amazon
No I.T. skills required
Installation programme with training and qualified leads

19. Benefits for the Installer
Retrofit installation
Multi-function solution – One app
Partner integrations with Google, Nest, Amazon
No I.T. skills required
Installation programme with training and qualified leads
Installer Hotline to complete onsite

20. Benefits for the Consumer
Voice control

21. Benefits for the Consumer
Voice control
Timers

22. Benefits for the Consumer
Voice control
Timers
Geolocation

23. Benefits for the Consumer
Voice control
Timers
Geolocation
Energy saving

24. Benefits for the Consumer
Voice control
Timers
Geolocation
Energy saving
Triggers/automation - native

25. Benefits for the Consumer
Voice control
Timers
Geolocation
Energy saving
Triggers/automation - native
Great value

26. Heating Range
More than a thermostat

27. Heating Range
More than a thermostat
Energy saving 25%

28. Heating Range
More than a thermostat
Energy saving 25%
Zoned heating

29. Heating Range More than a thermostat Energy saving 25% Zonal heating
Any boiler

30. Lighting Range
Retrofit

31. Lighting Range
Retrofit
No neutral

32. Lighting Range
Retrofit
No neutral
Choice of finishes

33. Mains Power Range
Plug & play and Retrofit

34. Mains Power Range
Plug & play and Retrofit
All 13 amp rated

35. Mains Power Range Plug & play and Retrofit All 13 amp rated
Choice of finishes

36. Sensory Range
Triggers

37. Sensory Range
Triggers
Battery operated

38. What next... Start with your own property, understand the products
What are the strengths you see?
What are the limitations?
Move on to family and friends
Embrace an installer programme

39. Thank You
Adam Smith