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Nike background.

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Presentation on theme: "Nike background."— Presentation transcript:

1 Nike background

2 Nike was the Greek goddess of…
Victory Speed Agility Shoes Smaller people

3 When was Nike founded? 1934 1980 1956 1964 1721

4 How many countries are Nike products sold in?
64 29 30 12 197

5 Where are Nike products made? Name 10 of these countries

6 How much did Nike spend every year on advertising, promotion and sponsorship in 2017?
$242 million $503million $3.3 billion $981 million

7 Which is … how many times the GDP (wealth) of Gambia?

8 Which of the following is NOT sponsored by Nike?
Roger Federer Cristiano Ronaldo Lionel Messi Michael Jordan

9 For your information………

10 In soccer, the group has a deal with the Brazilian national football squad worth $695m over 10 years to 2018 It also supplies the French, US and Chinese teams.  Other football endorsements in Europe include kit sponsorship deals with Barcelona, Paris St-Germain, Internazionale and 24 other top European clubs At the beginning of 2013, the group signed what is thought to be its richest deal to-date, securing a 10-year partnership with golfer Rory McIlroy for a rumoured $250m.

11 Which of the following sport brands does Nike own?
Adidas Under Armour Converse Chuck Taylor All Stars

12 Nike is an example of a _______________ __________ (TNC)
Nike is an example of a _______________ __________ (TNC). Nike both _________ and ________ its goods in foreign countries. Its headquarters is in ______ , _____, USA but its products are manufactured _____________ in over _____________ factories And sold in over _____ countries. Most clothing is made in the ____ East region of the continent of _____ and the greatest percentage of footwear is made in the country of ___________ . Most of its sales are made in _ EDC countries. It is estimated that the company directly and indirectly employs ______________ people worldwide. The highest sponsorship deal Nike has for an athlete is with __________ /___________ which is worth $______million per year. Jordan, sells, manufactures, 60, Michael, transnational, Oregon, corporation, Portland, 64, 645, L, S, M, Asia, Vietnam, 1 million, worldwide,

13 Direct Marketing?

14

15 Nike research


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