1. Sawaya Segalas & Co., LLC Preliminary Introductory Materials
February 2011
Sawaya Segalas & Co., LLC Preliminary Introductory Materials
IRI Analysis (Data Ending Jul 10, 2016: TOTAL US FOOD)

2. Bottled Water Category Retail Dollar Sales ($MM) & % Chg YA
Strictly Confidential
Bottled Water Category Retail Dollar Sales ($MM) & % Chg YA
Total Bottled Water
Unsweetened Sparkling Water (includes Flavored & Unflavored)
Premium Bottled Water (includes Still & Sparkling)
Source: IRI Infoscan, Total US FOOD , Data Ending Jul 10, 2016

3. Bottled Water Category Retail Unit Sales (MM) & % Chg YA
Strictly Confidential
Bottled Water Category Retail Unit Sales (MM) & % Chg YA
Total Bottled Water
Unsweetened Sparkling Water (includes Flavored & Unflavored)
Premium Bottled Water (includes Still & Sparkling)
Source: IRI Infoscan, Total US FOOD , Data Ending Jul 10, 2016
*Units = Actual packages scanned

4. Strictly Confidential
Unsweetened Sparkling Water Category Retail Dollar Sales ($MM) & % Chg YA
Unsweetened Sparkling Water (includes Flavored & Unflavored)
Flavored Sparkling Water
Unflavored Sparkling Water
Source: IRI Infoscan, Total US FOOD , Data Ending Jul 10, 2016

5. Strictly Confidential
Unsweetened Sparkling Water Category Retail Unit* Sales (MM) & % Chg YA
Unsweetened Sparkling Water (includes Flavored & Unflavored)
Flavored Sparkling Water
Unflavored Sparkling Water
Source: IRI Infoscan, Total US FOOD , Data Ending Jul 10, 2016
*Units = Actual packages scanned

6. *Units = Actual packages scanned
Strictly Confidential
Voss v. Premium Peers Dollar & Unit* Sales % Chg YA
% Dollar Growth
Latest 52 Week
Premium
Bottled Cat
% Unit Growth
28.4%
12.9%
21.1%
10.7%
13.3%
6.5%
3.8%
3.3%
9.2%
(30.2%)
Source: IRI Infoscan, Total US FOOD , Data Ending Jul 10, 2016
*Units = Actual packages scanned

7. *Units = Actual packages scanned
Strictly Confidential
Voss v. Premium Peers Dollar & Unit* Sales % Chg YA
% Dollar Growth
Latest 12 Week
Premium
Bottled Cat
% Unit Growth
20.1%
32.9%
29.4%
11.5%
18.1%
6.4%
4.5%
12.4%
2.2%
(37.6%)
Source: IRI Infoscan, Total US FOOD , Data Ending Jul 10, 2016
*Units = Actual packages scanned

8. Voss Dollar Sales ($MM) Trends
Strictly Confidential
Voss Dollar Sales ($MM) Trends
Dollar Sales – Moving Annual Total by Month
NOTE:we have only 16 rolling 52 weeks
Source: IRI Infoscan, Total US FOOD, Data Ending Jul 10, 2016

9. Voss Unit Sales (MM) Trends
Strictly Confidential
Voss Unit Sales (MM) Trends
Unit Sales - Moving Annual Total by Month
NOTE: we have only 16 rolling 52 weeks
Source: IRI Infoscan, Total US FOOD, Data Ending Jul 10, 2016
*Units = Actual packages scanned

10. Voss Dollars & % Chg YA by Region (L-12 & L-52, FOOD)
Strictly Confidential
Voss Dollars & % Chg YA by Region (L-12 & L-52, FOOD)
Latest 12 Weeks
Latest 52 Weeks
Dollar Sales
Dollar Sales % Chg YA
Values are in Millions
Source: IRI Infoscan, Data Ending Jul 10, 2016

11. Voss ACV Weighted Distribution by Region (L-4, FOOD)
Strictly Confidential
Voss ACV Weighted Distribution by Region (L-4, FOOD)
Source: IRI Infoscan, Total US FOOD , Data Ending Jul 10, 2016

12. Voss PDI & Dollar Share by Region (L-4, FOOD)
Strictly Confidential
Voss PDI & Dollar Share by Region (L-4, FOOD)
West
Plains
Great Lakes
Northeast
TTL Premium:
157.7
Unsweetened Sparkling:
100.5
TTL Voss:
155.4
Voss Share of Premium:
2.9%
TTL Premium:
76.2
Unsweetened Sparkling:
106.0
TTL Voss:
75.4
Voss Share of Premium:
2.9%
TTL Premium:
89.0
Unsweetened Sparkling:
66.5
TTL Voss:
76.7
Voss Share of Premium:
2.2%
TTL Premium:
104.6
Unsweetened Sparkling:
115.6
TTL Voss:
75.4
Voss Share of Premium:
1.8%
California
South Central
Southeast
Mid South
TTL Premium:
64.7
Unsweetened Sparkling:
52.9
TTL Voss:
100.6
Voss Share of Premium:
3.9%
TTL Premium:
40.3
Unsweetened Sparkling:
127.4
TTL Voss:
34.9
Voss Share of Premium:
2.4%
TTL Premium:
116.2
Unsweetened Sparkling:
118.5
TTL Voss:
99.2
Voss Share of Premium:
2.2%
TTL Premium:
128.4
Unsweetened Sparkling:
116.7
TTL Voss:
177.6
Voss Share of Premium:
3.7%
Note- Voss share of premium (it's does not seems accurate as we are picking Voss at Total Bottled level and considering Category as Premium Bottled to calculate share)
PDI =
(Volume Sales in a Geography / Population of the Geography)
(Volume Sales in Total US / Total US Population)
Source: IRI Infoscan, Data Ending Jul 10, 2016
Copyright © Information Resources, Inc., Confidential and proprietary

13. Premium Water v. Voss: Base Sales Diagnostics (L-52, FOOD)
Total PREMIUM Dollar Sales
Base $ Sales
Avg. Wkly Items Per Store
Base Price Per Vol
Avg Weekly ACV Wtd
Distribution
52 Weeks:
12 Weeks:
4 Weeks:
$559.0M
13.1%
+$64.7M
13.6%
+$59.2M
31.1
$493.7M
+2.9
+$0.01
$1.05
99.8
(-0.0)
Total VOSS Dollar Sales
Base $ Sales
Avg. Wkly Items Per Store
Base Price Per Vol
Avg Weekly ACV Wtd
Distribution
52 Weeks:
12 Weeks:
4 Weeks:
$14.5M
35.2%
+$3.8M
+$3.3M
2.1
$12.8M
+0.1
+$0.00
$1.66
58.5
+11.6
99.9
+0.1
61.9
+12.1
99.9
+0.1
62.2
+12.2 13
Source: IRI Infoscan, Total US FOOD Data Ending Jul 10, 2016

14. Premium Water v. Voss: Incremental Sales Diagnostics (L-52, FOOD)
Strictly Confidential
Premium Water v. Voss: Incremental Sales Diagnostics (L-52, FOOD)
Total PREMIUM Dollar Sales
Total VOSS Dollar Sales
$559.0M
13.1%
+$64.7M
$14.5M
35.2%
+$3.8M
Incr $ Sales
Incr $ Sales
$65.3M
9.2%
+$5.5M
$1.6M
35.2%
+$0.4M
Weeks of Support
Lifts
Weeks of Support
Lifts 47
+0.5
57.9
(-3.4) 12
+3.9
66.4
(-12.8)
Promo Price Per Vol
%Lift Chg YA
Feat Only
Disp Only
Feat & Disp
TPR Only
%Lift Chg YA
Feat Only
Disp Only
Feat & Disp
TPR Only
Promo Price Per Vol
$0.99
+$0.01
$1.64
+$0.06
86.9
(-20.9)
72.4
(-6.2)
52.9
(-30.2)
36.0
(-1.0)
315.3
+127.4
123.2
(-5.7)
(-9.2)
57.2
68.5
(-2.8) 14
Source: IRI Infoscan, Total US FOOD , Data Ending Jul 10, 2016

15. Voss Dollar Sales per Point of Distribution (L-12, FOOD)
Strictly Confidential
Voss Dollar Sales per Point of Distribution (L-12, FOOD)
Dollar Sales per Point of Distribution*
= Plastic/PET SKU
= Glass SKU
* Dollar Sales of Total Voss Still (or Sparkling) SKUs/ ACV Weighted Distribution of Total Voss Still (or Sparkling) SKUs
Dollar values in thousands
Source: IRI Infoscan, Total US FOOD Data Ending Jul 10, 2016

16. Voss Average Price per Unit (FOOD)
Strictly Confidential
Voss Average Price per Unit (FOOD)
= Plastic/PET SKU
Still Water SKUs
Sparkling Water SKUs
= Glass SKU
L-52
L-24
L-12
L-4
Source: IRI Infoscan, Total US FOOD Data Ending Jul 10, 2016

17. Voss Commands a Highly Attractive Ultra-Premium Retail Price Point
Strictly Confidential
Voss Commands a Highly Attractive Ultra-Premium Retail Price Point
L-52 Total U.S. Water Average Price per Volume (500ml) (1)
= Voss Premium Index
152
178
159
156
154
207
152
100
270
(1) One unit of volume represents Oz.
Source: IRI Infoscan, Total US FOOD Data Ending Jul 10, 2016

18. Premium Bottled Water Category
Strictly Confidential
Premium Water Volume¹ Price Landscape (L-52, FOOD)
% CHG YA
Premium Bottled Water Category
Voss
Evian
Perrier
Fiji
San Pellegrino
San Benedetto
Glacceau Smart Water
Resource
Icelandic Glacial
Avg. Price/Vol
$0.01
$0.03
-$0.02
-$0.01
-$0.00
$0.02
$0.06
Promo Price/Vol
-$0.03
$0.00
$0.10
(1) One unit of volume represents Oz.
Source: IRI Infoscan, Total US FOOD Data Ending Jul 10, 2016

19. Premium Bottled Water Category
Strictly Confidential
Premium Water Volume¹ Price Landscape (L-12, FOOD)
% CHG YA
Premium Bottled Water Category
Voss
Evian
Perrier
Fiji
San Pellegrino
San Benedetto
Glacceau Smart Water
Resource
Icelandic Glacial
Avg. Price/Vol
-$0.00
$0.05
$0.03
-$0.04
$0.02
-$0.03
$0.14
$0.00
$0.09
Promo Price/Vol
$0.13
$0.08
$0.10
-$0.01
$0.17
(1) One unit of volume represents Oz. 19
Source: IRI Infoscan, Total US FOOD Data Ending Jul 10, 2016

20. Volume by Price Threshold: Premium Brands (L-52, FOOD)
Strictly Confidential
Volume by Price Threshold: Premium Brands (L-52, FOOD)
$1.17/500ml or $8.85/128oz
*Mean price point among all Premium Brands listed
Values are in Millions, Volume Equivalency = 500ml
Source: IRI Infoscan, Total US FOOD , Data Ending Jul 10, 2016

21. APPENDIX: DATA DETAIL

22. Voss Retail Dollar Sales by SKU (FOOD)
Strictly Confidential
Voss Retail Dollar Sales by SKU (FOOD)
Dollar Sales of Voss by SKU (% Growth vs. YAG Period)
DOLLAR
Still - Plastic
Size
Count
UPC Code
L -52
L -24
L -12
L -4
VOSS STILL - Plastic
330ml 1
$70,987
-39.9%
$39,815
-58.4%
$24,300
-66.7%
$6,722
-65.0%
500ml
$3,568,130
25.8%
$1,865,258
22.7%
$982,972
21.8%
$332,848
19.7%
850ml
$3,281,990
$1,659,969
10.8%
$860,759
10.0%
$289,955
7.3% 12
$128
0.0%
$19 $0 24
$5,946
88.3%
$2,872
5.4%
$1,229
23.1%
$483
32.2% 6
$1,970,291
141.4%
$1,044,347
145.3%
$496,762
119.0%
$153,415
103.1%
Still - Glass
VOSS STILL - Glass
375ml
$371,199
9.6%
$150,023
-9.8%
$81,998
-11.6%
$29,630
-17.6% 4
$502,121
10.5%
$266,584
18.7%
$141,347
30.4%
$47,893
28.4%
800ml
$3,050,039
39.3%
$1,516,155
29.2%
$759,145
$235,725
5.0% 2
$23,787
-69.0%
$4,929
-88.8%
$1,616
-91.7%
$487
-85.9%
-100.0%
Voss Still Total
$12,844,616
34.8%
$6,549,971
27.2%
$3,350,129
22.0%
$1,097,159
16.1%
Sparkling
VOSS SPARKLING - Glass
$293,603
$147,687
22.3%
$77,157
12.6%
$28,415
19.1%
$257,933
11.4%
$143,899
27.9%
$72,178
27.4%
$25,130
33.4%
$872,855
33.6%
$467,499
36.9%
$249,344
39.2%
$85,257
31.4%
$16,633
-69.9%
$3,053
-88.6%
$757
-91.8%
$104
-95.1%
Voss Sparkling Total
$1,441,024
38.1%
$762,139
55.4%
$399,437
82.1%
$138,905
109.1%
Total Voss
$14,285,640
35.2%
$7,312,110
30.1%
$3,749,566
28.2%
$1,236,064
does have any sales in QS3 . Also , and upcs are added in the list which are not there in previous file. We have added these additional upcs in the table so that total sales should match up to UPC sum. Hope this is fine
Source: IRI Infoscan, Total US FOOD Data Ending Jul 10, 2016

23. Voss Retail Volume Sales by SKU (FOOD)
Strictly Confidential
Voss Retail Volume Sales by SKU (FOOD)
Volume Sales of Voss by SKU (% Growth vs. YAG Period)
VOLUME
Still - Plastic
Size
Count
UPC Code
L -52
L -24
L -12
L -4
VOSS STILL - Plastic
330ml 1
37312
-47.9%
20882
-64.4%
13092
-71.2%
3472
-70.6%
500ml
24.2%
19.3%
699559
18.2%
240767
15.5%
850ml
19.7%
7.7%
594825
6.9%
201773
3.2% 12 56
0.0% 9 24
4612
62.4%
2256
13.7%
843
15.2%
331
32.2% 6
158.3%
724313
166.0%
339580
130.7%
103331
112.5%
Still - Glass
VOSS STILL - Glass
375ml
143869
11.0%
57410
-9.4%
32264
-10.0%
12355
-13.2% 4
235245
12.0%
128610
22.9%
69723
38.4%
24210
40.0%
800ml
37.1%
835161
420077
16.6%
127780
0.3% 2
15300
-71.0%
2735
-91.5%
901
-93.7%
273
-88.6%
-100.0%
Voss Still Total
34.5%
25.5%
20.5%
714291
14.1%
Sparkling
VOSS SPARKLING - Glass
112221
25.4%
57371
22.0%
30533
15.6%
11724
28.1%
123464
6.3%
67441
21.2%
32842
12536
36.7%
470465
35.7%
254706
37.7%
136788
40.4%
46265
30.8%
9948
-71.8%
1691
-89.6%
409
-92.4% 57
-95.4%
Voss Sparkling Total
716098
33.6%
381209
48.0%
200573
71.3%
70582
92.7%
Total Voss
34.4%
27.4%
24.5%
784873
does have any sales in QS3 . Also , and upcs are added in the list which are not there in previous file. We have added these additional upcs in the table so that total sales should match up to UPC sum. Hope this is fine
One unit of volume represents l. oz.
Values are in Millions, Volume Equivalency = 500ml
Source: IRI Infoscan, Total US FOOD Data Ending Jul 10, 2016

24. Voss Glass SKUs v. Competitor SKUs (L-12, FOOD)
Strictly Confidential
Voss Glass SKUs v. Competitor SKUs (L-12, FOOD)
L-12 Competitor SKU Comparison
Brand
Still/Sparkling
Size (ML)
Count
UPC
Dollar Sales
Volume Sales
Unit Sales
Avg. Price per Volume
Avg. Price per Unit
ACV Weighted Distribution
Dollar Sales per Pt. of Dist.
Still - Glass
Voss
330 ml 6 $0
$0.00
0.00 12
375 ml 1
$81,998
32,264
42,960
$2.54
$1.91
3.50
$23,442 4
$141,347
69,723
23,203
$2.03
$6.09
5.70
$24,793
San Pellegrino
750 ml
800 ml 2
$1,616
901
282
$1.79
$5.73
0.17
$9,374
$759,145
420,077
262,099
$1.81
$2.90
26.65
$28,484
Sparkling - Glass
Perrier
200 ml
$155,308
66,049
27,573
$2.35
$5.63
2.78
$55,954
*Can
250 ml 10
$2,838,158
2,581,011
516,382
$1.10
$5.50
71.09
$39,922
$3,167,124
2,869,271
574,054
$5.52
73.73
$42,953
$51,878
31,088
62,216
$1.67
$0.83
8.88
$5,842
$2,153,053
1,287,376
429,296
$5.02
52.57
$40,956
$537,563
402,348
152,539
$1.34
$3.52
24.98
$21,517
$89,027
61,971
93,978
$1.44
$0.95
11.60
$7,673 24
$39 47 3
$0.82
$12.99
$9,377
$1,495,455
1,114,323
422,464
$3.54
46.93
$31,866
$77,157
30,533
40,656
$2.53
$1.90
5.48
$14,092
$72,178
32,842
10,930
$2.20
$6.60
4.59
$15,716
$1,335,133
1,212,285
809,944
$1.65
61.14
$21,838
$1,508,258
1,367,171
913,425
59.62
$25,298
$603,882
452,108
171,404
29.28
$20,623
$2,516,409
2,377,504
1,588,441
$1.06
$1.58
77.86
$32,320
$5,440,598
4,800,262
3,207,117
$1.13
$1.70
81.78
$66,524
$538,512
594,194
33,089
$0.91
$16.27
9.07
$59,402 15
$194,017
238,732
10,636
$0.81
$18.24
1.81
$107,113
$757
409
128
$1.85
$5.92
0.13
$5,861
$249,344
136,788
85,346
$1.82
$2.92
18.26
$13,658
1000 ml
$202,787
176,164
88,106
$1.15
$2.30
6.26
$32,408
Volume Equivalency = 500ml
Source: IRI Infoscan, Total US FOOD Data Ending Jul 10, 2016
*Units = Actual packages scanned

25. Voss Glass SKUs v. Competitor SKUs (L-52, FOOD)
Strictly Confidential
Voss Glass SKUs v. Competitor SKUs (L-52, FOOD)
L-52 Competitor SKU Comparison
Brand
Still/Sparkling
Size (ML)
Count
UPC
Dollar Sales
Volume Sales
Unit Sales
Avg. Price per Volume
Avg. Price per Unit
ACV Weighted Distribution
Dollar Sales per Pt. of Dist.
Still - Glass
Voss
330 ml 6 $0
$0.00
0.00 12
375 ml 1
$371,199
143,869
191,564
$2.58
$1.94
4.49
$82,706 4
$502,121
235,245
78,288
$2.13
$6.41
6.75
$74,380
San Pellegrino
750 ml
800 ml 2
$23,787
15,300
4,790
$1.55
$4.97
1.26
$18,927
$3,050,039
1,713,411
1,069,048
$1.78
$2.85
28.44
$107,253
Sparkling - Glass
Perrier
200 ml
$570,551
255,610
106,708
$2.23
$5.35
3.32
$171,629
*Can
250 ml 10
$11,217,125
9,986,166
1,997,928
$1.12
$5.61
75.08
$149,403
$12,257,487
10,944,993
2,189,760
$5.60
77.41
$158,345
$194,455
138,296
276,772
$1.41
$0.70
11.11
$17,510
$9,599,526
5,744,689
1,915,659
$1.67
$5.01
62.11
$154,547
$2,206,282
1,695,351
642,744
$1.30
$3.43
25.58
$86,259
$405,940
263,762
399,991
$1.54
$1.01
16.99
$23,897 24
$283
245 15
$1.15
$18.27
0.04
$7,753
$6,679,499
5,100,244
1,933,612
$1.31
$3.45
58.10
$114,971
$293,603
112,221
149,431
$2.62
$1.96
6.25
$46,963
$257,933
123,464
41,088
$2.09
$6.28
5.53
$46,651
$5,825,520
5,248,623
3,506,673
$1.11
$1.66
63.16
$92,229
$6,327,925
5,675,893
3,792,138
62.02
$102,027
$2,561,154
1,964,240
744,685
$3.44
30.51
$83,943
$10,445,152
9,734,261
6,503,586
$1.07
$1.61
78.95
$132,307
$23,782,550
21,215,661
14,174,459
$1.68
84.52
$281,395
$2,474,030
2,861,464
159,349
$0.86
$15.53
13.53
$182,869
$842,222
1,074,922
47,889
$0.78
$17.59
2.59
$325,767
$16,633
9,948
3,115
$5.34
0.99
$16,794
$872,855
470,465
293,537
$1.86
$2.97
19.65
$44,416
1000 ml
$861,435
741,885
371,044
$1.16
$2.32
7.43
$115,954
Volume Equivalency = 500ml
Source: IRI Infoscan, Total US FOOD Data Ending Jul 10, 2016
*Units = Actual packages scanned

26. Voss Plastic SKUs v. Competitor SKUs (L-12, FOOD)
Strictly Confidential
Voss Plastic SKUs v. Competitor SKUs (L-12, FOOD)
L-12 Competitor SKU Comparison
Brand
Still/Sparkling
Size (ML)
Count
UPC
Dollar Sales
Volume Sales
Unit Sales
Avg. Price per Volume
Avg. Price per Unit
ACV Weighted Distribution
Dollar Sales per Pt. of Dist.
Still - Plastic
Evian
330 ml 6
$830,445
525,486
132,208
$1.58
$6.28
19.81
$41,919
Fiji 1
$48,245
29,429
44,578
$1.64
$1.08
2.61
$18,511
$2,635,892
1,884,602
476,238
$1.40
$5.53
58.19
$45,299
Voss
$24,300
13,092
19,853
$1.86
$1.22
1.14
$21,304
$496,762
339,580
85,436
$1.46
$5.81
16.05
$30,945 12 $0
$0.00
0.00
500 ml
$141,259
97,883
97,947
$1.44
30.94
$4,566
$2,812,962
2,828,730
471,643
$0.99
$5.96
67.45
$41,706 24
$1,607
1,689 70
$0.95
$22.83
0.08
$20,965
$1,376,713
1,125,663
1,126,396
51.82
$26,567
$358,352
352,664
14,700
$1.02
$24.38
3.42
$104,918
$7,003,115
6,243,676
1,041,027
$1.12
$6.73
87.87
$79,699
$982,972
699,559
700,014
$1.41
45.19
$21,753
$1,229
843 35
$35.00
0.07
$16,453
750 ml
$216,121
210,567
140,682
$1.03
$1.54
23.55
$9,178
850 ml
$860,759
594,825
350,437
$1.45
$2.46
45.08
$19,092
1000 ml
$1,728,957
1,992,918
996,730
$0.87
$1.73
72.47
$23,858
$4,914,562
5,969,883
497,688
$0.82
$9.87
70.37
$69,835
$1,110
1,495 62
$0.74
$17.82
0.60
$1,854
$118,788
88,914
7,412
$1.34
$16.03
0.33
$357,646
$3,263,114
3,047,053
1,523,941
$1.07
$2.14
86.03
$37,931
$4,275,600
4,272,209
356,159
$1.00
$12.00
69.21
$61,775
1500 ml
$1,625,327
2,152,381
717,746
$0.76
$2.26
45.74
$35,534
$3,275,652
3,912,362
1,304,640
$0.84
$2.51
74.03
$44,249
Sparkling - Plastic
Perrier
$201,910
190,581
190,705
$1.06
$10,193
$3,196,905
3,754,374
625,978
$0.85
$5.11
66.04
$48,411
$9,525
6,582
6,587
2.80
$3,407
$394,164
492,627
20,534
$0.80
$19.20
9.18
$42,937
San Pellegrino
$203,344
137,895
137,985
$1.47
18.93
$10,740
$4,175,003
4,477,468
373,271
$0.93
$11.18
48.16
$86,685
$1,089,236
1,362,731
56,803
$19.18
14.26
$76,387
$1,526,826
1,966,623
983,579
$0.78
$1.55
55.34
$27,591
$4,757,466
5,676,918
2,839,231
$1.68
72.88
$65,280
Source: IRI Infoscan, Total US FOOD Data Ending Jul 10, 2016
*Units = Actual packages scanned
Volume Equivalency = 500ml

27. Voss Plastic SKUs v. Competitor SKUs (L-52, FOOD)
Strictly Confidential
Voss Plastic SKUs v. Competitor SKUs (L-52, FOOD)
L-52 Competitor SKU Comparison
Brand
Still/Sparkling
Size (ML)
Count
UPC
Dollar Sales
Volume Sales
Unit Sales
Avg. Price per Volume
Avg. Price per Unit
ACV Weighted Distribution
Dollar Sales per Pt. of Dist.
Still - Plastic
Evian
330 ml 6
$3,350,378
2,354,981
592,495
$1.42
$5.65
25.28
$132,510
Fiji 1
$185,624
117,074
177,338
$1.59
$1.05
5.81
$31,949
$10,344,101
7,332,056
1,852,806
$1.41
$5.58
63.38
$163,210
Voss
$70,987
37,312
56,584
$1.90
$1.25
1.35
$52,632
$1,970,291
1,356,748
341,347
$1.45
$5.77
17.81
$110,615 12
$128 56 7
$2.26
$17.93
0.01
$8,950
500 ml
$576,098
408,680
408,946
39.89
$14,442
$10,361,993
9,853,423
1,642,892
$6.31
71.28
$145,367 24
$10,242
11,576
483
$0.88
$21.23
0.15
$70,573
$5,137,785
4,279,340
4,282,126
$1.20
66.33
$77,464
$1,189,141
1,214,062
50,606
$0.98
$23.50
5.05
$235,560
$27,822,113
25,669,854
4,280,013
$1.08
$6.50
89.45
$311,046
$3,568,130
2,523,790
2,525,433
47.86
$74,547
$5,946
4,612
192
$1.29
$30.93
0.16
$36,311
750 ml
$1,033,226
1,080,942
722,191
$0.96
$1.43
25.91
$39,873
850 ml
$3,281,990
2,282,179
1,344,531
$1.44
$2.44
48.09
$68,252
1000 ml
$6,562,284
7,342,489
3,672,243
$0.89
$1.79
77.35
$84,833
$20,432,132
25,256,099
2,105,513
$0.81
$9.70
73.52
$277,911
$8,807
11,113
463
$0.79
$19.01
1.18
$7,467
$397,766
313,318
26,120
$1.27
$15.23
0.55
$729,501
$12,976,084
12,696,891
6,350,173
$1.02
$2.04
89.08
$145,664
$16,515,020
17,112,869
1,426,641
$0.97
$11.58
72.69
$227,205
1500 ml
$6,478,957
8,640,426
2,881,289
$0.75
$2.25
47.94
$135,154
$13,188,447
16,498,799
5,501,791
$0.80
$2.40
75.89
$173,775
Sparkling - Plastic
Perrier
$834,057
787,071
787,583
$1.06
27.60
$30,221
$11,853,984
13,760,361
2,294,307
$0.86
$5.17
67.62
$175,306 $0
$0.00
0.00
$11,674
8,319
8,324
$1.40
2.85
$4,092
$1,263,888
1,480,944
61,731
$0.85
$20.47
9.90
$127,672
San Pellegrino
$727,177
489,811
490,130
$1.48
25.48
$28,535
$18,042,302
19,289,367
1,608,088
$0.94
$11.22
58.89
$306,378
$3,655,192
4,560,469
190,095
$19.23
15.15
$241,336
$5,755,655
7,100,480
3,551,206
$1.62
58.55
$98,306
$20,529,748
24,703,756
12,355,240
$0.83
$1.66
74.43
$275,818
Source: IRI Infoscan, Total US FOOD Data Ending Jul 10, 2016
*Units = Actual packages scanned
Volume Equivalency = 500ml

28. Voss Competitor Summary (L-52, FOOD)
Strictly Confidential
Voss Competitor Summary (L-52, FOOD)
Dollar Sales of Voss Competitors (% Growth vs. Year Ago Period)
L-52
L-24
L-12
L-4
Glaceau Smart Water
$131,768,503
16.6%
$66,476,544
16.4%
$35,568,462
17.1%
$12,338,062
17.8%
Perrier
$98,827,683
$47,730,318
15.6%
$25,312,119
17.3%
$9,099,427
19.3%
Fiji
$90,587,419
18.2%
$46,532,027
20.6%
$23,655,395
27.6%
$8,186,119
32.3%
San Pellegrino
$81,572,269
7.0%
$37,547,034
3.7%
$19,373,862
2.8%
$6,577,793
0.8%
Evian
$50,020,089
20.4%
$24,738,922
$12,651,980
17.0%
$4,286,580
13.8%
Essentia
$15,878,901
66.5%
$8,584,786
70.9%
$4,707,225
68.4%
$1,640,665
68.3%
Voss
$14,459,777
35.2%
$7,485,825
30.1%
$3,922,005
28.2%
$1,326,634
25.8%
Eternal
$12,033,563
50.5%
$6,337,960
47.8%
$3,491,009
47.3%
$1,086,895
44.1%
Core
$6,112,787
426.6%
$3,587,775
290.1%
$2,156,608
224.0%
$810,134
185.1%
Aqua Hydrate
$4,281,793
36.4%
$2,306,396
37.9%
$1,276,240
37.2%
$462,856
43.4%
Acqua Panna
$4,256,815
5.0%
$2,012,790
$1,048,661
5.6%
$344,930
2.6%
Gerolsteiner
$4,137,175
23.6%
$2,022,811
26.6%
$1,099,370
32.1%
$404,976
25.6%
Icelandic Glacial
$2,442,696
5.4%
$1,328,154
17.2%
$809,446
$314,692
49.8%
Volvic
$2,025,022
0.3%
$1,005,414
5.2%
$533,968
10.2%
$173,513
8.5%
Resource
$1,804,047
(32.6%)
$746,695
(39.2%)
$390,175
(39.9%)
$136,079
(38.2%)
Penta
$1,581,462
13.2%
$794,151
16.1%
$416,917
18.3%
$144,145
27.3%
Mountain Valley Spring Water
$1,070,870
66.1%
$582,548
92.6%
$341,715
114.4%
$117,678
99.2%
Boxed Water
$741,795
332.9%
$416,213
250.1%
$226,457
204.4%
$77,847
140.2%
Saratoga
$731,608
(2.6%)
$351,052
9.9%
$202,556
19.1%
$73,635
32.0%
Just
$174,234
0.0%
$173,338
$143,247
$61,555
Bai
$131,941
263,984.8%
$90,089
180,216.2%
$67,127
134,257.2%
$32,984
65,919.5%
Ferrarelle
$124,542
4.5%
$49,638
(33.1%)
$22,730
(42.6%)
$6,510
(43.9%)
Source: IRI Infoscan, Total US FOOD , Data Ending Jul 10, 2016

29. Voss Competitor Summary (L-52, FOOD)
Strictly Confidential
Voss Competitor Summary (L-52, FOOD)
Volume Sales of Voss Competitors (% Growth vs. Year Ago Period)
L-52
L-24
L-12
L-4
Glaceau Smart Water
171,484,426
13.8%
87,469,141
15.6%
47,526,677
16.9%
16,510,049
19.3%
Perrier
94,408,724
19.4%
45,626,800
18.1%
24,705,904
22.0%
9,228,409
27.0%
Fiji
87,625,510
16.8%
44,551,343
18.3%
22,062,075
25.1%
7,578,339
29.1%
San Pellegrino
81,761,855
8.6%
37,482,022
5.7%
19,385,166
5.5%
6,522,899
2.6%
Evian
55,911,684
27,548,633
17.2%
14,070,102
12.7%
4,759,800
9.7%
Essentia
20,023,946
65.5%
10,846,780
71.8%
6,024,671
71.4%
2,089,928
73.1%
Eternal
19,564,343
54.8%
10,193,357
45.6%
5,898,151
48.1%
1,664,040
47.4%
Voss
9,098,101
34.4%
4,677,827
27.4%
2,440,092
24.5%
820,200
20.5%
Core
6,407,184
445.7%
3,708,065
296.4%
2,243,602
227.3%
854,398
175.9%
Aqua Hydrate
4,582,454
43.3%
2,536,229
47.1%
1,430,102
47.2%
535,716
59.1%
Acqua Panna
4,068,011
5.2%
1,929,226
4.9%
1,009,751
7.9%
318,639
2.0%
Gerolsteiner
3,815,003
19.7%
1,865,678
25.8%
1,037,524
33.4%
394,908
22.7%
Resource
3,070,427
(33.2%)
1,286,328
(39.5%)
689,304
(39.8%)
244,420
(38.7%)
Icelandic Glacial
2,401,575
(0.8%)
1,297,860
10.0%
792,206
16.3%
308,687
39.2%
Volvic
2,290,051
1.9%
1,114,118
2.8%
585,988
6.9%
190,156
10.8%
Penta
1,285,460
13.1%
652,629
15.3%
344,190
18.8%
118,891
34.0%
Mountain Valley Spring Water
1,055,563
62.1%
600,683
92.3%
379,854
131.6%
137,006
131.4%
Saratoga
726,613
(6.6%)
352,128
8.9%
207,268
81,158
44.0%
Boxed Water
653,796
407.6%
375,961
304.8%
205,082
241.9%
71,093
170.2%
Just
196,908
0.0%
196,005
158,337
64,303
Ferrarelle
113,069
7.6%
43,981
(32.8%)
20,608
(43.1%)
6,488
(34.0%)
Bai
109,176
258,747.0%
73,717
174,676.7%
55,497
131,478.2%
28,244
66,864.7%
Volume Equivalency = 500ml
One unit of volume represents oz.
Source: IRI Infoscan, Total US FOOD , Data Ending Jul 10, 2016