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Marketing Concept Identify your customers Knowing your customer
11/27/2018 Planning to Reach your customer Misc 1pt 1 pt 1 pt 1pt 1 pt 2 pt 2 pt 2pt 2pt 2 pt 3 pt 3 pt 3 pt 3 pt 3 pt 4 pt 4 pt 4pt 4 pt 4pt 5pt 5 pt 5 pt 5 pt 5 pt
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11/27/2018 True or False... Having a time frame will indicate if an objective has been reached.
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11/27/2018 What is True?
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What is the most rapidly increasing ethnic population in the USA?.
11/27/2018 What is the most rapidly increasing ethnic population in the USA?.
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11/27/2018 What hispanic/latino?
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11/27/2018 A combination of geographic, demographic, and psychographic data about a group of people can be used to create a __________.
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What is a customer profile?
11/27/2018 What is a customer profile?
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11/27/2018 A company’s mission statement, quality of staff and experienced executives can all be found in a _______________
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What is a company analysis?
11/27/2018 What is a company analysis?
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11/27/2018 During this economic period, research and development along with real estate planning will be stopped or slowed.
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11/27/2018 What is a recession?
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Personal satisfaction gained from using a product.
11/27/2018 Personal satisfaction gained from using a product.
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11/27/2018 What is value?
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A group of potential customers who share common needs and wants.
11/27/2018 A group of potential customers who share common needs and wants.
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11/27/2018 What is a market?
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Using a single marketing plan to reach all customers?
11/27/2018 Using a single marketing plan to reach all customers?
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What is mass-marketing?
11/27/2018 What is mass-marketing?
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Dividing the total market into smaller groups.
11/27/2018 Dividing the total market into smaller groups.
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What is market segmentation?
11/27/2018 What is market segmentation?
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Segmenting a market based on where people live.
11/27/2018 Segmenting a market based on where people live.
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11/27/2018 What is geographics?
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11/27/2018 Statistics that describe a population in terms of personal characteristics.
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11/27/2018 What is demographics?
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The study of consumers based on lifestyle and values.
11/27/2018 The study of consumers based on lifestyle and values.
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What is psychographics?
11/27/2018 What is psychographics?
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Dividing a market by features of a good.
11/27/2018 Dividing a market by features of a good.
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What is Product Benefits?
11/27/2018 What is Product Benefits?
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Combining geographic, demographic and psychographic data.
11/27/2018 Combining geographic, demographic and psychographic data.
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What is a customer profile?
11/27/2018 What is a customer profile?
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Focusing all marketing decisions on a specific group.
11/27/2018 Focusing all marketing decisions on a specific group.
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What is target marketing?
11/27/2018 What is target marketing?
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11/27/2018 Information about the values and attitudes that shape consumers’ lifestyles is called...
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What are psychographics?
11/27/2018 What are psychographics?
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11/27/2018 Expectations that reflect a marketing plan’s objectives is called _________.
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What is a performance standard?
11/27/2018 What is a performance standard?
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11/27/2018 Product, Place, Price and Promotion are known as the four basic marketing decisions, the four P’s and_________________.
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What is the marketing mix?
11/27/2018 What is the marketing mix?
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Trying to get your customer to think of a product in a certain way.
11/27/2018 Trying to get your customer to think of a product in a certain way.
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11/27/2018 What is positioning?
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11/27/2018 What generation appreciates irreverent humor and music in their advertising?
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11/27/2018 What is generation x?
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An analysis of outside influences on a company or organization.
11/27/2018 An analysis of outside influences on a company or organization.
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What is an environmental scan?
11/27/2018 What is an environmental scan?
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Money left after taking out taxes.
11/27/2018 Money left after taking out taxes.
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What is disposable income?
11/27/2018 What is disposable income?
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Putting a marketing plan into action.
11/27/2018 Putting a marketing plan into action.
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What is implementation?
11/27/2018 What is implementation?
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11/27/2018 This has a business look at Strengths, Weaknesses, opportunities and threats.
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What is the SWOT analysis?
11/27/2018 What is the SWOT analysis?
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A brief overview of the entire marketing plan.
11/27/2018 A brief overview of the entire marketing plan.
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What is an executive summary?
11/27/2018 What is an executive summary?
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