1. JOBURG MINIBUS-TAXI INDUSTRY ENGAGEMENT INTO REA VAYA PROJECT
To brt or not to brt?
JOBURG MINIBUS-TAXI INDUSTRY ENGAGEMENT INTO REA VAYA PROJECT

2. PRESENTATION CONTENT Joburg Taxi Industry – BRT Engagement Approach
Key Tasks Completed
Key Tasks Ahead
Internal Challenges
External Challenges

3. BRT ENGAGEMENT APPROACH
COJ APPROACHED TAXI INDUSTRY WITH REGARD TO THE BRT
PROJECT AT THE END OF 2006
CONVENTIONALY
TWO REGIONAL STRUCTURES WERE APPROACHED SEPARATELY
TAXI INDUSTRY WOULD HAVE RESPONDED WITH IMMEDIATE ‘NO’
INNOVATIVELY / MATURELY
BOTH STRUCTURES INITIATED COMMON APPROACH
DECIDED TO ENGAGE IN THE BRT PLANNING PROCESS
MAKE RATIONAL DECISION REGARDING THE TRANSFORMATION
CHALLENGE AT THE RIGHT TIME

4. BRT ENGAGEMENT APPROACH
BRT ENGAGEMENT MILESTONES
FORMED JOINT BRT STEERING COMMITTEE
CONSISTS OF EXECUTIVE MEMBERS OF TWO TAXI
STUCTURES
REQUESTED IDENTIFICATION OF AFFECTED TAXI ROUTES AND
ASSOCIATIONS FOR BRT PHASE 1
FORMED JOINT BRT TECHNICAL COMMITTEE
CONSISTS OF CHAIRPERSONS OF AFFECTED TAXI ASSOCIATIONS
APPOINTED RELEVANT PROFESSIONAL TEAM FOR TECHNICAL
SUPPORT AND ASSISTANCE (THROUGH CITY FUNDING ARRANGEMENT)

5. KEY TASKS COMPLETED
REVIEW AND UNDERSTANDING OF THE JOBURG BRT SCOPING STUDY
REQUEST COJ TO ORGANISE A STUDY TOUR FOR THE LEADERSHIP OF
AFFECTED TAXI ASSOCIATIONS
UNDERTAKING THE STUDY TOUR TO SOUTH AMERICA IN AUGUST 2007
PREPARING THE STUDY TOUR REPORT FOR THE MEMEBRS OF THE
INDUSTRY
ENGAGING IN THOROUGH WORKSHOPS TO UNDERSTAND THE BRT
CONCEPT, PROPOSED OPERATIONAL PLAN AND THE IMPACT OF THE
POTENTIAL TRANSFORMATION PROCESS
PREPARING AND SIGNING MEMORANDUM OF UNDERSTANDING WITH
COJ TO FORMALISE THE ENGAGEMENT PROCESS

6. KEY TASKS COMPLETED
IDENTIFYING MAJOR TASKS TO BE UNDERTAKEN TO ASSIST THE
INDUSTRY AND CITY TO MEANINGFULLY ENGAGE AND POSSIBLY
NEGOTIATE TERMS AND CONDITIONS OF THE TRANSFORMATION
PROCESS
ORGANISING WORKSHOPS AND ROAD SHOWS TO COMMUNICATE THE
PROJECT OBJECTIVES AND REQUIREMENTS TO THE GENERAL
MEMBERS OF THE INDUSTRY
INITIATING THE DATA COLLECTION PROCESS TO DETERMINE THE FULL
EXTENT OF THE INDUSTRY IN TERMS OF ITS RESOURCES

7. KEY TASKS AHEAD
COMPLETING THE DATA COLLECTION PROCESS AND ESTABLISHING
THE FULL EXENT OF THE TRANSFORMATION IMPACT
CONDUCTING THE ECONOMIC EVALUATION OF THE MINIBUS-TAXI
ROUTES
TO ESTABLISH THE BUSINESS VALUE OF THE ROUTES AND CURRENT
MINIBUS-TAXI OPERATORS
TO PROVIDE THE BASIS FOR FAIR FINANCIAL/BUSINESS NEGOTIAITONS
TO PROVIDE THE BASIS FOR FAIR COMPENSATION OF THE
OPERATORS IN CASE OF EXIT STRATEGIES AND/OR REDUCED MARKET
SHARE
CORPORATISATION OF THE INDUSTRY THROUGH THE FORMATION OF
COMPANIES AND JOINT VENTURES TO ENTER INTO OPERTIONAL CONTRACTS
BUSINESS MODEL DEVELOPMENT AND EVALUATION PROCESS

8. INTERNAL CHALLENGES CHANGE MANAGEMENT PROCESS
DISEMINATION OF INFORMATION / EXTENT OF THE INDUSTRY
LACK OF CAPACITIES
INSTABILITY OF THE MANAGEMENT RESOURCES WITHIN ASSOCIATIONS
FUTURE STATUS OF NON-BRT ASSOCIATIONS
STATUS OF NON AFFECTED OPERATORS WITHIN AFFECTED ASSOCIATIONS
NON-ALIGNMNET OF TAXI INDUSTRY STRUCTURES AT VARIOUS LEVELS
INDEFINITE LICENCES / DEFINITE CONTRACT PERIODS

9. EXTERNAL CHALLENGES
POLITICAL TRANSFORMATION / INSTABILITY IN THE COUNTRY
NON-ALIGNEMNT OF THE THREE TIERS OF GOVERNEMENT WITH REGARD TO THE
TRANSPORT POLICIES AND TRANSFORMATION STRATEGIES
POLITICAL INTERFERANCE
STATUS OF OPERATING LICENCES
PROJECT IMPLEMENTATION TIME FRAMES

10. THANK YOU