1. SQRL: Standard QR for Logistics
ISO/ANSI/MHI
11N Data Identifier
Dr. Ron Lembke

2. Primary QR Usage – Marketing
Free Apps
Simple to use
Marketing focused

3. 2014 - Mercedes Rescue Assist

4. DataMatrix Capacity 2,335 an
Machine-readable
Store one string

5. Prego - Front
Back:
Front:

6. Much more information can be stored. Up to 4,000 characters
Using QR for Logistics
Much more information can be stored.
Up to 4,000 characters
Too proprietary and unique
Data sharing impossible

7. How Many Barcodes? 6 barcodes, 1 QR Serial # Model # UPC Serial #
Home Depot loading dock, Reno 7/5/16

8. Use Case: Retail Reverse Logistics
Denso Wave, Japan, 1994
High-speed scanning
Car parts
Waived patent rights
4,296 capacity
1,504 characters

9. QR codes on floor
Validate location
QR codes on carts

10. Demo

11. Information Available

12. Standardized Information

13. RLA

14. Auto Industry

15. MH10.8

16. Industry Data Identifiers
Chemicals
Electronics
Auto
Defense
Defense

17. Other Industry Codes
Pharmaceuticals
11N Reverse Logistics Association

18. MH10.8
4/22Met with Denso, Chuck Evanhoe, Chair of AIM at Supply Chain & Transportation USA
6/21 MH committee
7/6 Applied for 11N Data Identifier
7/24 Data Identifier Master Committee
9/22 11N Identifier approved, DIMC
9/27 MH San Jose

19. 11N Example 11N Field Identifiers Data Record M065 – Mfg website
[)>RS06GS11N!B000Campbell Soup!M065goo.gl/TxvQ2a!I061goo.gl/DBtDzX!I04D11/1/17RSEOT
Data Record
M065 – Mfg
website
Data Record
I061 ingredients
Data Record
I04D
Exp. Date
15434
Header
Data Record
B000 Company
11N
Data
Identifier
Message
Trailer

20. INTEL PILOT European laptops for refurbishing Tested in Europe
Sent to China
Tests-recreated
No internet connection
Duplicated effort
QR code printed out, stays with laptop
Updated QR code printed out
Shows test performed, results
Corrective actions taken
Intel on the board of the RLA

21. Eurosoft Proposed Process

22. Eurosoft Proposed Process
Diagnostics Fail – print preview
Apply Toe Tag to Unit
Print Toe Tag

23. Dell Solid State Drives
Dell on the board of the RLA

24. Consumer Electronics
GoPro on the board of the RLA

25. Best Buy
BestBuy on the board of the RLA

26. World’s second largest Electronics Manufacturing Service provider
Flex
World’s second largest Electronics Manufacturing Service provider
Market cap $6B, Foxconn $44B
Jim Sacherman, InNEVation Center

27. Short code server like bit.ly
Possibilities
Short code server like bit.ly
Manage the links for them
Product manual store & forward
Warranty Registration
Big Data analysis
We will know anytime anyone scans the QR
where they are, product they scanned
Based on QR, when it was sold