1. Catalog Export / ONIX Klopotek / GTS User Group Annual Meeting October 22-24, 2017

2. Title Management & Product Marketing
Status Today
Title Management & Product Marketing

3. Product Information System
Product Agnostic
video
Online Content CD
mp3
tracks
games
apps
magazines
Electronic
chapters
Stationary
Broadcasting
Services
DVD
Merchandising
books
Centralized
Product Information System

4. Product Information System
Klopotek Title Management & Product Marketing
Title, Subtitle
Originators
Original Title
Copyright & Contracts
Edition
Kit, Series, Project
ISBN / EAN, ISSN, DOI
Format, Binding, Medium
Language, Images, Extent
Costs
Prices, Currencies
Print Run
Royalties
Discount Group
Classifications
Locations, Warehouses Consignment
Availability, Inventory
Content
Contribution, Chapters
Images, Parts
Gross Margin, Costs, Sales
Break Even Estimate
Revenue Planning, P&L
Index
Introduction
Content Description
Market Analyses
Cover, Quotes
Centralized
Product Information System

5. Product Information System
Klopotek Title Management & Product Marketing
catalogs
ONIX
web sites
flyers
Centralized
Product Information System

6. ONIX PPM Your choice of titles for a specific aggregator or market
ONIX Export Profiles
Your choice of titles for a specific aggregator or market
ONIX format for chosen market (e.g. NA / BISG Best Practice, or UK / BIC)
ONIX codes and classifications (e.g. BISAC, BIC)
Title meta data, prices, texts, links to your web sites and cover images
PPM
ONIX files from one integrated title management and marketing application
Flexible data conversion
Checked against market standards
Quick setup
Longstanding expertise from ONIX release 1.0 to release 3.0
Publishers use PPM Title Management to feed their data to a multitude of recipients in the US, Canada, Australia, New Zealand, The Netherlands, Germany, France, Spain, Switzerland, and the UK.

7. Individual templates behind the scenes
Flyers
PPM
Pull one-off materials directly from the product pool.
Power-users can set up new export templates.
Conversion based on XML & XSL standards.
Publishers may incorporate their design according to their marketing style guide.
Data extracts to HTML, text or XML formats.
One-off materials for direct use (e.g. printing, PDF-printing, ing), final finish by your designer, or in-house with MS Office, InDesign, Quark or other tools as needed.
Publishers use their own set of templates to create flyers, books-on-display lists, conference special offers, and other one-off materials, and benefit from a streamlined, efficient and easy-to-use process.

8. Catalogs
Title selection
Review selection result
Define export criteria
Choose export template
Extract data feed for marketing material
PPM
Complex marketing materials are arranged in export profiles.
Individual title selections using Boolean logic with title and series meta data, prices, pub dates and classifications.
Marketing material planning: Upload of individually prepared ISBN lists.
Marketing activity log in product pool: record in which material a title was announced.
Flexible navigation between marketing export profiles and their allocated titles.
Individual user prompts for varying data output: e.g. to choose US or EUR prices for a material, or to indicate discount percentage for materials sent to particular conferences.
Catalogs and more complex marketing materials are planned in profiles. Re-usable profiles hold all selection criteria and the individual output template and settings

9. Websites PPM XML+XSL Select Load Extract Display
Web export profile holding the definition for the web data feed.
Standard XML export from PPM.
Import into web catalog - controlled by web site according to the catalog display and navigation requirements.
Export profiles can be set up for different purposes: e.g. for the standard catalog, plus dynamic profiles for special actions (“our most recent titles” or “special price offer”).
Increased flexibility based on highly structured data from Title Management. Efficiency boost: no double or manual data entry, but rich title, price and marketing information from PPM.

10. Future ……

11. Thank you