1. Creating a Framework for Innovation with SOA
Bruce Graham
Vice President, WW SOA Practice

2. Agenda The drivers for SOA - InfoWorld Research
Taking a Structured Approach to SOA
Where do you start?
How well prepared are your peers for SOA?
The Emerging Services Infrastructure Layer

3. What’s really happening with SOA - InfoWorld Sponsored Research
InfoWorld and BEA fielded a joint study in Jan/Feb05
To learn more about the pace & drivers for SOA adoption, Methodology
CXO, VP, IT Director and Management levels
Functional areas covered IT Depts, Enterprise Application groups and all Corporate/Business Functions
Size: 500+ employees
692 surveys completed

4. The Key “Pains” They Want To Solve
More flexible architecture
Integration to existing applications
Tech points of pain
Data integration
Business process implementation
Enterprise portal initiatives
Custom application development
Composite applications
More effective integration with business partners
Customer service initiatives
Business points of pain
Employee self service
Streamlined supply chain
More effective use of external
service providers
Global sourcing
Q: What are the critical business or IT problems your company hopes to address using SOA?
Base: Personally involved with SOA, 261 respondents in companies 500+
Source – BEA sponsored research with InfoWorld

5. The Benefits They Now Receive
More agile IT systems that can be adapted to change faster
More reuse of IT
Shortened application development lifecycle
Automate manual business processes
End users need fewer application interfaces to accomplish the same tasks
More efficient business partner collaboration
End users get access to better information in real time
Q: Which benefits of SOA has your company realised so far?
Base: Personally involved with SOA and considering/planning to deploy or have pilot projects in place, 167 respondents in companies 500+
Source – BEA sponsored research with InfoWorld

6. Top 5 “Proof Points” They Need
Implementation models
“Tell me how get started”
Reference architectures
Tools like these help customers build the business case for SOA
ROI tools and methodologies
“Help me prove it works”
Customer references and
success stories, case studies
Project cost estimates
Q: What tools and resources would be most useful to you in building a business case for SOA?
Base: personally involved with SOA, 261 respondents in companies 500+
Source – BEA sponsored research with InfoWorld

7. Domain model for SOA Taking a Structured Approach to SOA
SOA-enabled Business Strategies
Business Process Architecture
Business Strategy & Process
Business Strategy & Process
Reference Architectures
Manageability/Availability
Scalability
Security
Construction costs
Business & IT Benefits
Key Measures
Costs &
Benefits
Costs &
Benefits
Architecture
Architecture
Organisation &
Governance
Building
Blocks
Organisation &
Governance
Building
Blocks
Infrastructure Services
Information & Access Services
Shared Business Services
Presentation Services
Composite Applications
Organisation Design
Funding
Skillsets
Roles & Responsibilities
Standards
Operational Processes & Tools
Change Management
Projects
&
Applications
Projects
&
Applications
Existing Applications
Key “In-flight” Projects
Infrastructure Construction Plans

8. SOA Planning and Design
Take a Pragmatic Approach to Building and Executing a Multi-Year SOA Roadmap
SOA Exploration
SOA Planning and Design
SOA Implementation
SOA Self-Assessment
SOA Discovery Workshop
Workshop/Courses on SOA
SOA Assessment
SOA Transformation Planning
SOA Training/Skills Needs Analysis
Designing a SOA
SOA Foundation
SOA Solution/Governance Office
Establishing a baseline
Learning and Exploration
Build a roadmap across all key dimensions
Understand and address skills gaps
Identify end state
Implement First Project
Construct The Reference Architecture
Realise Business & IT Benefits

9. Where do you Start? SOA Readiness Self-Assessment Tool
Web Based Assessment Tool
Helps you to organise thoughts around SOA Adoption and benchmark against peers – over 600 to date
10-15 Minutes to complete
Multiple choice questions – What best matches your environment/ organisation
Foundation – Domain and Maturity Model
Provides a customised report automatically sent to client within 24 hours
Available in 5 languages across Europe

10. How “ready” are companies across the 6 domains
Source: BEA Service-Oriented Architecture Readiness Self-Assessment©
Architecture
Overall map of how all Services are layered and inter-operate. Reference architecture based on applicable best practices.
48%
46%
41%
40%
39%
Organisation and Governance
Revised roles and responsibilities of the shared services function in the IT department, including resource requirements, based on implementing SOA.
Projects and Applications
Development approach to mining and service-enabling legacy application portfolio, also incorporating “in-flight projects” currently underway
Companies currently rate themselves at below 50% proficient in all dimensions of the SOA model, reflecting the need for companies to build broad, multi-dimensional “roadmaps” as they migrate to SOA.
Business Process, Strategy
Understanding and responding to the impact of SOA on the firm's long-term strategy and near-term initiatives. Services are developed based on business process needs and business drivers.
Cost and Benefits
Expected costs to construct the services layer, and overall cost to operate in the new model.
Building Blocks
Shared Application Services, Business, Event and Data Services
(% = EMEA comparison to WW)

11. EMEA Maturity Self-Assessment, By Role
Disconnect between “C” Level view and the deployment teams:
Vision versus delivery reality

12. Agenda The drivers for SOA - InfoWorld Research
Taking a Structured Approach to SOA
Where do you start?
How well prepared are your peers for SOA?
The Emerging Services Infrastructure Layer

13. Services will be the next layer of the stack to consolidate
Service Infrastructure
Future
BEA vs. IBM, Microsoft, Oracle, SAP
Application Servers
2002
BEA vs. IBM, Microsoft, Oracle…
ERPs
2001
SAP vs. Oracle, Psft, Baan, JDE…
Databases
1997
Oracle vs. IBM, Sybase, Informix…
Desktop & Servers
1996
Dell vs. Compaq, HP, IBM…
Desktop OS, LAN
1994
Microsoft vs IBM, Novell,Banyan…
Networking
1990s
Cisco vs. IBM
Large Storage
1980s
EMC vs. IBM, Amdahl, HDS, Xerox…
Mainframes
1960s
IBM vs. Sperry, Burroughs, GE…

14. The building blocks for Innovation
Sales
Engineering
Service
Customers
B2E
B2C
Partners
Employees, Partners and Customers connected to innovative business services built with an integrated suite on open standards
Shared Services Management and Security
Shared Application and Business Services
Standards-based Connectivity
“Vanilla” ERP and Specialty Infrastructure
Enterprise Applications
SFA, CRM, Custom, Legacy, Mainframe
Databases
General Services
Directory, Search, Content, etc

15. Moving from Applications to Services
Application Infrastructure
Developer-based
Service Infrastructure
Configuration-based
Integrated Development Environment
Integrated Configuration Environment
Process
Services
User Interaction Services
User Integration
Data Integration
Process Integration
Security Services
Application Framework
Data Services
Application Server
Message Services
Java Virtual Machine

16. Solution Frameworks Can Accelerate The Process
Services Capabilities & Offerings
Solution Assessments
Solution Fast-tracks
Delivery Resources
Proven Methodology
Customer Service Framework
Multi-Channel Banking
eGovernment
Customer On-Boarding
Order Status/ “Visualisation”
Multi-Channel
Customer Care
Reference Architecture
Solution Components
Services Capabilities & Offerings
CSR Enhancement
Solution Components
Example Workflows
Specific Solution Portlets
Pre-Built ISV Controls
Testing & Promotion
Reference Architecture
Mined from prior real-world engagements

17. Bringing it all Together
Pre-Built Solution Frameworks To Accelerate The Process
Customer Service Framework
Multi-Channel Banking
eGovernment
Customer On-Boarding
Order Status/ “Visualisation”
Multi-Channel
Customer Care
CSR Enhancement
Business Strategy & Process
Architecture
Costs &
Benefits
Projects
&
Applications
Building
Blocks
Organisation &
Governance
A Structured Approach to SOA & Services to Guide
An Integrated “Infrastructure Services Platform” To Manage and Deploy Services
Security Services
Data Services
Message Services
User Interaction Services
Process
Services
Integrated Configuration Environment
Service
Customers
Engineering
Sales
B2C
Partners
B2E
Shared Business Framework
Application Specific components and BPM
Common Infrastructure
WLS, WLI, MQ, OS, Utilities, Most Granular Components
Shared Application Framework
Business, Product Specific components and services
The “Innovation Layer”

18. Real-World Experience in Making SOA a Reality
                                                         

19. Thank You bruce. graham@bea. com Assess your readiness: http://uk. bea