1. Rotating Machines 1 1

2. Content 1 Company History 2 Facts & Figures 3 Backbone Organization 41
Company History 2
Facts & Figures 3
Backbone Organization 4
HC-PARTS Program 5
HC-CARGO Program

3. 2008: Acquisition by Bosch Group
History of AA-RM
AA-RM supplies automotive components for the automotive industry
For more than 40 years we have continuously developed our concept
We have strong brands for new units and spare parts and for remanufactured units
1963: Holger Christiansen A/S was established in Esbjerg Denmark
1976: First production of starters and alternators
1985: The first sales subsidiary outside Denmark was established (UK)
1991: The first production plant outside Denmark was established (Germany)
1993 – 2005: Expansion of sale and production worldwide
Sales subsidiaries in UK, Benelux, Sweden. France, Italy, US, Poland
Production plants in Germany, Slovakia, Ukraine
2008: Acquisition by Bosch Group

4. AA-RM is Part of the Bosch Group
We keep vehicles moving! Within the Bosch Group, we are responsible for the worldwide Automotive Aftermarket. We fulfill the needs of manufacturers, trade partners, workshops and vehicle drivers. We provide a wide range of products and services from order fulfillment to technical service and diagnostics to complete business solutions.

5. AA-RM is Part of Bosch Automotive Aftermarket (AA)
AA-RM Rotating Machines
AA-RM is Part of Bosch Automotive Aftermarket (AA)
Automotive Electronics
Car Multimedia
Gasoline Systems
Diesel Systems
Starter Motors and Generators
Starter Motors and Generators
Chassis Systems Brakes
Electrical Drives
Chassis Systems Control
Steering Systems1)
Automotive Aftermarket
1) ZF Lenksysteme GmbH (50 % Bosch-owned)

6. ET Marketing, Engineering & Production
AA-RM Rotating Machines
AA-RM in the AA Family
AA Management Board
Business Units P
Sales
ET Marketing, Engineering & Production
EC Finance, Logistics
& Human Resources
EN Regions NA, LA
Spark Plugs AA
Rotating
Machines AA
Diagnostics AA
Powertrain
Systems AA
Brake
Components AA
Filter AA
Wiper
Systems
AA / ED
Responsible /
Co-responsible
Value chain Production
Engineering
Sourcing
Product Marketing
AA Responsibility
Mixed Responsibility
OE-GB Responsibility

7. AA-RM locations – We are World wide
AA-RM Rotating Machines
AA-RM locations – We are World wide
Denmark, Esbjerg
Germany, Karlsruhe
Ukraine, Krakovets
China, Shenzhen
Headquarter
Reman A/C compressors
Marketing starter
Marketing alternator
Reman starter
Starter, alternator, DC motor
Wiper blades and arms
Germany, Göttingen
Slovakia, Bernolákova
Taiwan, Taipeh
Taiwan, Taoyuan
Unipoint headquarter
OE-Production starter
Reman starter, alternator
Reman brake caliper
Reman alternator
Starter, alternator,AC comp
DC motors

8. AA-RM Sales Companies
We serve more than 13,000 customers worldwide and export to more than 80 countries. Furthermore, we are represented through sales and distribution companies
Sweden
HOLGER CHRISTIANSEN SVERIGE AB
Denmark
Germany
HOLGER CHRISTIANSEN A/S
HOLGER CHRISTIANSEN PRODUCTION GMBH
HOLGER CHRISTIANSEN DEUTSCHLAND GMBH
Great Britain
HOLGER CHRISTIANSEN UK LTD
Benelux
Poland
HOLGER CHRISTIANSEN BENELUX B.V.
United States
HOLGER CHRISTIANSEN POLSKA SP. ZO.O.
HOLGER CHRISTIANSEN NORTH AMERICA, INC
France
HOLGER CHRISTIANSEN FRANCE SARL
Italy
HOLGER CHRISTIANSEN ITALIA SRL
Sales Company

9. AA-RM Product Portfolio
High Performance – Bosch BX units
With a HP-product, the customer will feel no difference compared to the OE-unit. Sometimes, the performance and durability is even better, since critical areas in the design of the OE-product are often improved when the reman unit is reengineered for remanufacturing. With a HP-product, the customer can expect, that the product will not fail during the remaining lifetime of the vehicle.
Medium Performance – HC-Parts units
With a MP-product as HC-Parts you will also have products (Compressors and Alternators) which are remanufactured at OE-approved plants. Offering a comprehensive program range and a high market coverage. MP-products are also suitable for older cars where the customer can benefit from a very good price-performance-ratio.
Low Performance (LP)
Customers, who do want to keep their vehicle only for a limited period of time or who prepare it for sale, are the target group for LP-products. Although usually cheap, these products have not a good price-performance-ratio.
We offer products for different specification levels – OE, HP and MP

10. Products/Specifications/Sales Channel
Sales strategy AA-RM
Products/Specifications/Sales Channel
Spare Parts
Reman
New unit
HPP
MPP
LPP
OES Specs + OES Services
IAM Specs
Automotive Aftermarket Rotating Machines
We sell our different brands to different customer segements – both 1 and 2 trade level – fulfilling all customer demands
OES
1.TL
2.TL v Sub
1. TL v EX
Independent
Remanufacturers

11. The HC-CARGO Professional Backbone Organization
Product Marketing
Product Line Development
Purchasing
Price negotiations
Supplier management
Quality
Test sample /
drawing
Release products
Logistics
Controlling & Forecasting
Inventory management
Classification
Order management
Communication
Newsletters
E-Cat
Printed Catalogues
Brochures
Trade Fairs

12. HC-CARGO Product Marketing
”The catalogue in my hands covers only a small part of the complete HC-CARGO program. In all we offer about 30,000 product numbers. On a daily basis I work on extending the programme with new product numbers so we can serve you with the right products right on time!”
Anja, Product Marketing 12

13. For HC-CARGO Logistics is a Personel matter
”If you ask me, perfect logistics processes are indispensible in the automotive business. As a Logistics Manager I design the supply chain efficiently to ensure a reliable delivery to you. You can rely on both our comprehensive knowhow and on our state of the art warehouse system.” Anders, Logistics 13

14. Delievery rate: 95% General Logistics Challenges
different article numbers
400 different suppliers from 37 countries
Top 50 suppliers delivers approx. 60% of purchase volume.
Create purchase orders and send them to the suppliers
80% of the program is reordered weekly and the remaining 20% monthly
Internal flow of goods between the different HC subsidiaries
Follow up on order confirmations
Follow up on overdue deliveries
Urgent requests at suppliers or alternative suppliers
We have a complex world of item numbers and suppliers
Delievery rate: 95%

15. HC-CARGO Purchasing
We have contact to more than 400 different suppliers from 37 countries
”Becoming an HC-CARGO supplier is not that easy. They have to fulfill a long list of preconditions and need to be DIN EN ISO 9001 certified. Last but not least they have to convince me. Together with the quality department I visit our suppliers and test them intensively before they deliver the first products.”
Martin, Purchasing 15

16. HC-CARGO Quality
Our competent and dedicated engineering team ensures reliable and sustainable processes and product quality
We are ISO 9001:2000 certified and work according to automotive standard
From the first delivery on, samples are taken and tested before they are put on the shelves 16

17. Efficient Warehouse Management for your satisfaction
Efficient warehouse elevators helps us get the right products to you fast and efficiently
We retrieve around 120 items per hour
To fullfill the differentiated customer demands we have arranged our working hours in multiple shifts
We ship around 400 small currier consignments based on orders given the same day
At the same time we pick and pack around 200 pallets which we ship by truck, ship or plan to our customers world wide – every day
We insure picking quality by using a practical scanning system

18. HC-CARGO Delivery
UPS / Courier consignment and ordinary parcel distribution orders received no later than pm will de dispatched the same day.
day to day delivery all over Europe
within 2-3 days outside Europe
urgent express deliveries world wide
Multiple weekly Airfreight consignment for world wide deliveries
Truck and sea freight deliveries:
no minimum or maximum restrictions
deliveries will be dispatched from our warehouse within 5 days depending on size
All freight offered by HC-CARGO includes full coverage on transport damages 18

19. The HC-CARGO Product Portfolio
One of the widest programs in the market, containing applications for cars, trucks, industrial machines, agricultural, marine and various outdoor power equipments
All units are sold outright (i.e. no core charge)
Catalogue with complete cross reference and application lists
The program offers repair solutions for all kinds of applications making it the most extensive range available.
The range includes all commonly used parts such as regulators, rectifiers, stators bearings and brushes, as well as frequently required components such as brackets, covers, pulleys, shafts nuts & mounting bushings. 19

20. HC-CARGO - 30.000 New Units, Spare Parts and Accessories
Starter/Alternators
A/C compressors and dryers
Spare Parts for Starters/Alternators/ AC Compressors
1300 p/n
1600 p/n
800 p/n
8100 starter spare parts
7700 alternator spare parts
Workshop Consumables and Tools
Electrical Parts and Engine Management
Lighting
3400 p/n
Tools, installation materials, relays, switches and sensors, sonnectors, cable and wiring
1400 p/n
Sensors, diesel related relays, review cameras, parking system, ignition, wiper motors, gauges, washer pumps, axial fans and blowers
1300 p/n
Work lamps, warning lights, beacons, reflex markings,
bulbs 20

21. HC-CARGO Catalogues Starters & Alternators
Starters & Alternators
Alternator and generator components
Starter & Dynastarter components
Cross reference list
Alternator & Generator components
Starter & Dynastarter components
Electrical Parts & Engine management
Lighting
Application guide
Workshop consumables and tools
For Electrical Parts & Engine management
A/C
Compressors
A/C Compressors Components 21

22. HC-CARGO Sales Support
Posters
Brochures
Sales Campaigns
Promotional materials and merchandising 22

23. HC-CARGO E-Cat
On the website, with its clear, modern design, workshops, drivers and wholesalers will find everything they need to know about HC-CARGO and its broad product range. The simple navigation and intuitive user interface lead you straight to the information you are looking for
Search via...
HC-CARGO numbers
HC-CARGO product groups
Vehicle Application
OE-numbers
KBA number
Number plate (DK)
Get access to
Catalogues & brochures
E-Commerce
Contact information
And much more... 23

24. HC-CARGO E-Commerce E-Commerce available 24/7 Search via…
E-Commerce available 24/7
Search via…
HC-CARGO numbers
HC-CARGO product groups
Application list
OE-numbers
KBA number
Get access to…
Product data sheets & photos
Breakdown lists / Bill of materials (BOM)
Your invoices
Your backorders
HC-CARGO PDF catalogues
Place your order directly 24