1. IB Psychology 2.7.18 Turn in: Nothing Putting Definitions to work…
Take out:
Notes, notes, notes
Study Guide—keep adding to it!
Learning Outcomes Chart?
Today’s Learning Objectives:
Outline principles that define the sociocultural level of analysis.
Explain how principles that define the sociocultural level of analysis may be demonstrated in research.
Today’s Agenda:
Putting Definitions to work…
Socio-Cultural Level of Analysis
HW:
CRA 4.3 ( )— stop at “Attributional Errors”

2. A glimpse of Social Psychology in action…
12 Angry Men
A glimpse of Social Psychology in action…

3. The Socio-Cultural Level of Analysis
Many underestimate the impact of other people, the social context, and cultural rules on nearly everything we do.
We are like fish that are unaware that they live in water, so obvious is water in their lives.
Sociocultural psychologists study the water – the social and cultural environment that people “swim” in every day

4. Outline principles that define the socio-cultural level of analysis - for example: As human beings we are constantly being influenced by other people, and by the requirements of society, even when we believe we are acting independently;
Human behavior is explained by the social situation more than dispositional factors, such as individual personality; We are social animals and require others for our survival

5. 4 Principles that define sociocultural levels of analysis
1. Human Beings are social animals 2. Culture influences behavior. 3. Humans have a social self 4. Peoples views of the world are resistant to change

6. Human Beings are social animals
Human behavior is explained by the social situation more than dispositional factors, such as individual personality;
We are social animals and require others for our survival.
We have the need to belong
Note group relationship:
group effect ↔ individual effect

7. Human Beings are social animals
“So, you’re from the Plateau?” What does this mean to you? What do you think it means to others? How does this apply to the principle?

8. Example: Humans are Social Animals
Howarth (2002) focus group with adolescent girls in Brixton.
Aim: to study how the girls described and evaluated themselves.
Method: focus Group
Results: girls had a positive view of “being from Brixton” which contrast to view of people living outside Brixton.
Conclusion: This can be seen as creating a positive “social identity” based on belonging to a group.