1. Library Instructional Session with Kellogg-Schulich EMBA Students Jan
Prepared and delivered by Xuemei Li, Acting Head, Peter F. Bronfman Business Library
Supporting materials available here including these slides:
Go to web page – show slides

2. Agenda for Today
Jumping off points for business research at the library
Overview of business e-resources
E-books and videos
Articles research
Company research
Industry research
Market research
Country information and economic sources
Help with citing sources
Leadership in Turbulent Times and Managing Globally.

3. York Libraries

4. Peter F. Bronfman Business Library

5. Overview of business e-resources
Over 60,000 electronic journals and almost 450 research databases
Generally not available full-text on the Internet
Schulich School of Business and Libraries are partners in funding the electronic resources
Description of complete online business resources can be found under Business Resources A-Z on the Bronfman Business Library website
To access online resources type the name of the periodical or database title into the search box on the York University Libraries homepage.
Login using your Passport York ID
Show A-Z

6. E-books and E-videos Books 24X7 Streaming videos
Via Books 24x7
Films on Demand (access from library home page)
Help with business research videos
As many sources online as possible.
Books 24x7 15 topical collections. One for business, one for IT, one for finance. Offers you the full-text of the books. Leading professional books – trade or practitioner lense and currency. Also offers executive summaries of today’s foremost business books.
Videos with interviews from preeminent business leaders and management gurus etc.
Films on Demand over 700 videos and have business focus for most part.

7. Finding articles using Google Scholar
Sagebien, J., Lindsay, N., Campbell, P., Cameron, R., & Smith, N. (2008). The Corporate Social Responsibility of Canadian Mining Companies in Latin America: A Systems Perspective. Canadian Foreign Policy, 14(3),
Searching by article title is supported.
Make sure to access Google Scholar through the library home page so you benefit from links to library subscriptions to journals and more. Use the Find York links which appear in the results!
Very handy tool to have in your research arsenal: Google Scholar.
mining and social responsibility.
Google’s academic search engine. Some people really like this one when they are looking for specific articles and prefer the way it works to our library catalogue. Also unlike our catalogue does give you articles on topics. But broader than just business. Interdisciplinary.
Blog post with tips on how to search it
Really useful if you want to find specific articles on reading lists. And quick and easy to get them in to Zotero. Let’s use this one as an example
Search:
Show that you must go through library home page though to access Google Scholar.
Google Scholar advanced: Sagebien as author and corporate social responsibility of canadian mining.
Can be used to do keyword searching (for topics) too. Interdisciplinary in scope.
BBL Blog post with Google Scholar search tips

8. Business articles research
Many different kinds of articles especially scholarly, popular and trade
Click the icon images to get to the databases!
Outline what they cover. Search strategy.
Do a search example using Proquest Business.
Leadership and banking and challenges –
Factiva – couple of tips to avoid being overwhelmed. Mayer and Yahoo and leadership. Last year. Major Pubs.
Newspapers (primarily)

9. Search strategy tips Type a variety of keywords
Find a relevant article and look for subject terms assigned to help you refine your original search
Avail of the limiters
Publication type
Date
And more
Review of search tips available on our web site

10. Public vs private companies
Publicly-Traded
Private
Core Resource: Company Research Guide available from the Bronfman Business Library home page

11. Public company filings – Including annual reports
SEDAR (Canada)
EDGAR (United States)
Mergent Online (International)
click on reports link for company
Rely on filing sites you’ll already be familiar with.
Show Mergent for filings value-added and other information. Yahoo.
We recommend the Annual reports/filings section and public companies section of the Company Research Guide.

12. Key library databases – Publicly traded companies
Mergent Online
International coverage
Publicly-traded companies
NetAdvantage
U.S. companies
Factiva
Click on companies/markets tab to search for companies
Marketline Advantage
international coverage
Useful for SWOTs and case studies
For more information see the Business Library’s Company Research Guide
Infomart and Mergent and Netadvantage for financials. Mergent has most historical depth across countries.
Databases have different relative strengths.
Think about challenges facing your company or industry – SWOT and Five Forces Analysis –show in company guide - ask for organization examples. Barrick Gold.

13. Selected library resources – Private companies
PrivCo
Private Companies
Private investors and Venture Capitals
Business and Financials
Hoovers
Publicly traded and private companies
International coverage
Build a list function very useful for building lists of competitors
NetAdvantage
U.S. coverage
Select Directories - > Click on the option to search by private companies which appears under Register of Corporations, Exeuctives and Directors
Mars. Twitter. Your companies?

14. Industry research and competitor analysis
We recommend the Competitors and Industry Codes sections of our Company Research Guide
NAICS United States – Find relevant code for your industry using keyword searching
Demo NAICS and use Hoovers
Hoovers build a list function

15. Industry Trends and Analysis Our industry research guide helps you identify relevant databases for industry research.
Consumer goods and services
Industrial manufacturing
Information Technology
Resource industries
Different databases have different strengths.
Our industry research guide is geared to help you choose the one(s) that will help you best!

16. Industry trends and analysis – Key databases for U. S
Industry trends and analysis – Key databases for U.S. analysis and reports Demonstrations
NetAdvantage
Mergent Online
Marketline Advantage
Business Monitor Online
Gartner Intraweb (especially useful for IT industries)
Niche industries – Use IBISWorld or First Research Reports available via Investext Plus (U.S. Focus)
Top ones have broader industry categorizations – show example of Business Monitor Online. Useful for SWOT and forecasts.
IBISWorld - Food, Beverage and Tobacco but interested in candy. Or interested in life insurance not insurance generally speaking. Show IBISWorld USA.

17. Market and advertising research –
Market segmentation data. Consumer behaviour/trends analysis.
Use GMID if consumer good or service. Use Marketline if consumer good or service or in industrial category or IT category etc. Broader coverage. Real value added of GMID is it covers brands and gives more segmentation data than Marketline Advantage and has trends analysis. Example of ice cream.
Demo GMID and ask for consumer product they are interested in. Brand breakdown.
WARC – case studies. Useful for research on brand strategies or advertising campaigns.
Available in the Reference Room at the Bronfman Business Library. HF 5410 M33

18. Country and Economic Global Insight Doing Business – World Bank
Business Monitor Online – Country Business Forecast reports
World Competiveness Yearbook
Greece for Global Insight
Example of Syria for Business Monitor Online

19. Help with citing sources
Style Guides & Writers' Manuals and Citing and Referencing Web Resources : These links lead you to some tools and manuals to help you with citing sources in papers
Business Citation Guide
Using APA
Using MLA

20. THANKS FOR YOUR ATTENTION – Questions?
All materials available at:
Business librarians are available to help you:
at the reference desk
or by chat reference at