1. DEVISING A CAMPAIGN

2. THE FOUR STEPS TO EFFECTIVE CAMPAIGNS
Awareness
2. Alignment
Engagement
4. Action

3. ‘THE DO’s’ OF CAMPAIGNING
Identify the problem and its solution, very carefully.
Stay focused.
Research thoroughly.
Plan ahead.
Communicate well!
Have fun!

4. HOW TO GET STARTED Define a clear aim. Set objectives.
Decide who your main targets are (for getting on your side).
Devise tactics.
Plan your schedule of activities.
Factor in some fun!

5. Getting your facts straight.
TWO KEY ELEMENTS:
Getting your facts straight.
2. Having fun.