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LANGUAGE COMPONENTS Language is arbitrary Language is ambiguous

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Presentation on theme: "LANGUAGE COMPONENTS Language is arbitrary Language is ambiguous"— Presentation transcript:

1 LANGUAGE COMPONENTS Language is arbitrary Language is ambiguous
Language is abstract Language is active

2 LANGUAGE AND CULTURE (cont.)
Euphemisms Less descriptive/offensive Cliché Overused phrases

3 NON-SEXIST LANGUAGE (stereotyping)
Avoid “He” Avoid “Man/guys” Jobs/Roles Personal traits/ labels Grouping cultures together

4 LANGUAGE SPOKEN VS WRITTEN
SPOKEN LANGUAGE WRITTEN LANGUAGE Dynamic Occurs “in the moment” Immediate Receives message right away Formal Clear points Timed Irreversible You can’t take it back Static can review “over and over” Distant Can’t see the human element Informal Relaxed Unprepared Revisable Can change/alter/adjust

5 LANGUAGE SPOKEN VS WRITTEN
SPOKEN LANGUAGE WRITTEN LANGUAGE Irreversible You can’t take it back Narrative Develop thought Audience involvement Rhythm Flow to speech Revisable Can change/alter/adjust Facts Reader has time to review it Image Develop concepts

6 AUDIENCE CENTERED LANGUAGE
Context Relate to time/environment Personalize “I” Refer to audience by name Inclusive Don’t stereotypes Visualize Make audience think Imagination

7 USING LANGUAGE APPROPRIATELY
Don’t “read” speech Choose words audience will comprehend Be clear Be concise NO OFFENSIVE LANGUAGE Repeat your main points

8 USING LANGUAGE APPROPRIATELY
Be concise NO OFFENSIVE LANGUAGE Repeat your main points Go with the flow

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