1. SFSP Increasing Participation Panel Presentation
Danielle Bock, SNS, Greeley 6
Leslie Levine, MPH, LiveWell Colorado

2. Successful SFSP Marketing
By: Danielle Bock, SNS
Operations Coordinator Greeley-Evans SD 6

3. Demographics 2014-2015 21,000 students 65% F&R rate 200 employees
$9.4 million budget
32 schools
Participation
Breakfast 48%
Lunch 51%
Overall 50%

4. Find Day Cares and Day Camps Offer at Charter Schools
Best Practices
Market to Families
Find Day Cares and Day Camps
Offer at Charter Schools
Have a Kick-Off Event and invite everyone
Go to where kids congregate

5. Marketing Your Program
Goals
Increase awareness
Desired Outcomes
Increase participation & the number of meals served
Key Messages
Know your audience
Create a brand
Platforms
Social media, website
Print, radio
Flyers, menus, yard signs, banners 5

6. Key Messages Kids eat FREE all summer long!
Kids and teens eat free all summer long! Click to find a Summer Food Service Program site near you or text FOOD to
Summer fun is here with free meals for CO kids and teens! Find free #summermeals at a site near you.
Have your kids eat free nutritious meals this summer in a safe and fun environment. Find a Summer Food Service Program site near you. 6

7. Success of Marketing
comments or concerns?
Miss Gina is awesome with my kids and very nice love her!
Good balanced meal.
Really helped us out this summer cost wise for food at home! So thank you
Mexican foods are too spicy for most kids; too much food gets thrown away; we really appreciate being able to feed the kids in the Summer without cost, for both lunch and breakfast. 7

8. Success of Marketing

9. Increased participation 26%!
Success of Marketing
Increased participation 26%!

10. Message frequently using multiple platforms
“TAKE HOME MOMENT”
Message frequently using multiple platforms

11. Increasing Participation in the Summer Food Service Program

12. About LiveWell Colorado
Mission: To reduce and prevent obesity in Colorado through encouraging and enabling healthy eating and active living (HEAL)
Established as a nonprofit in 2009
Vision and innovative partnership of:
Colorado Health Foundation
Colorado Dept of Public Health & Environment
Kaiser Permanente

13. LiveWell Colorado Local Initiatives
Community Partnerships
Colorado Food Policy Council Network
Food Initiative
Double Up Colorado
HEAL Cities & Towns

14. “TAKE HOME MOMENT” You aren’t in this alone!
Find your public health partners (or just ask Leslie  )

15. Leslie Levine, MPH leslielevine@livewellcolorado.org 720-573-3617