1. TV Expenditures Drive Website Traffic Across Categories
9 Reports in Total  20 Categories  400+ Brands
“The Market Changer’s Playbook”
(Various Disruptors)
“Shifting Gears” (Automotive)
“What’s Appn’ing”
(Mobile Apps)
“Ignition Point”
(Call-To-Action Categories*)
“What’s Driving Digital” (“Pure Play” Digital Brands)
35 Brands
20 Brands
60 Brands
125 Brands
75 Brands
90%
75%
77%**
82%
85%
TV Spend Vs. Website Traffic Correlation
*Ignition Point – “Call-To-Action” categories include restaurants, retail, travel, telco, financial & insurance. **What’s Appn’ing – 86% correlation for gaming app subcategory. % reflect that percentage of brands that saw a correlation between their TV spend & website traffic