1. Starbucks
By Emma Klein

2. Outline Research Paper Product Mentor Successes and Challenges
Conclusion

3. Research Paper History Logo Starbucks Mission and Community Service
Fair Trade
Ethical Sourcing
Types of Farms
Types of Coffee
Starbucks Lifestyle

4. History Logo History Only Sold Coffee beans
Howard Schultz purchased Starbucks for 3.7 million – Sold coffee by the cup
Logo History
Twintailed mermaid represents Seattle’s seafaring history
Went from suggestive to modest

5. Starbucks Mission Community Service Coffee Customers Food Banks
Partners
Stores
Neighborhood
Food Banks
Cleaning Shelters
400,000 service hours in 2013

6. Fair Trade Ethical Sourcing
Paying top dollar for high quality beans
Money goes to communities
Health Care, education, poverty, environment, empowering women
Ethical Sourcing
Transparency
Good working conditions
No slave or child labor
Eliminates pesticides

7. Types of Farms Types of Coffee
Smallholder
Cooperatives
Estates
Exporters
Types of Coffee
Blonde- Willow and Veranda
Medium- House and Pike
Bold- Verona and Sumatra
Seasonal- Casi Cielo and Christmas Blend

8. Starbucks Lifestyle The Starbucks Language- sizes
The brand- A place to belong
A place to meet and connect
Wi-Fi
Free app and music downloads

9. Product My product is my barista certification.
Barista- a person who is specially trained make and serve coffee drinks
I have also shown improvements in my social and time management skills.

10. Training Register and coffee routine
Hot bar-Steam milk, Lattes, flavored lattes, Cappuccinos
Cold bar- Iced Drinks, Frappacinos, shaken iced teas
Try everything on menu- provide better customer service

11. Mentor
My mentor is Jennifer Johnson, manager at the Fletcher Ingles Starbucks. “My mission is to make sure all customers feel appreciated.” – Jennifer Johnson

12. Successes I have obtained my barista certification
I earned various types of pins
I connect well with customers
Drink quality
I have gained the trust of my managers and coworkers

13. Challenges
I did not know much about coffee when I started working at Starbucks
Likes for likes
I am still working on my speed

14. Conclusion
I have really enjoyed my time being a Starbucks Barista. I have always been interested in Starbucks and this project gave me an opportunity to learn about the fascinating company, while improving some of my own skills. Thank you for your time!