1. Effective
Advertising

2. Effective Advertising
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By: Konise Millender

6. Who? What? How? Why?
When? Where?

7. Picture Your Audience
WHO?

8. What are you selling?
This doesn’t have to be a product

9. What angle and medium?
How?

10. The driving force
WHY?

11. Donald Gunn
12 Types of Advertisements

12. Commercial Examples
The demo (a visual demonstration of the product's capabilities)
Show the need or problem (and then the remedy or solution: the product being sold)
Exemplary story (weaves a narrative that helps illustrate the product's benefits)
Tell it (credible testimonial by presenter or real person)
Ongoing characters and celebrities (to help cement a brand's identity)
Associated user imagery (showcases the type of people associated with the product)
Parody or borrowed format (parodies movies, TV shows, even other ads)