1. Daily Focus 1.1
Continued on next slide.

2. Click the mouse button or press the Space Bar to display the answers.
Daily Focus 1.2
Answers:
1. The sense of taste will be stimulated. 
2. The woman salting the apple because the sweetness of the apple will make the salt more noticeable. 
3. Possible answers include: changing the volume of the car stereo compared to a rock concert, increasing the weight of a backpack from 5 to 7 lbs. compared to changing the weight from 40 to 42 lbs.
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3. Reader’s Guide Main Idea Objectives
Sensations allow humans to understand reality. Sensations occur anytime a stimulus activates a receptor. 
Objectives
Describe the field of study known as psychophysics. 
Define and discuss threshold, Weber’s law, and signal detection.
Click the mouse button or press the Space Bar to display the information. Section 1 begins on page 207 of your textbook.

4. Click the Speaker button to listen to Exploring Psychology.
Reader’s Guide (cont.)
Vocabulary
sensation 
perception 
psychophysics 
absolute threshold 
Weber’s law 
signal-detection theory
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Click the mouse button or press the Space Bar to display the information. Section 1 begins on page 207 of your textbook.

5. Introduction
Your success in gathering information from your environment, interpreting this information, and acting on it depends considerably on its being organized in ways you expect. 
In this chapter you will learn more about sensation and perception, both of which are necessary to gather and interpret information in our surroundings.
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6. What Is Sensation? The world is filled with physical changes. 
Any aspect of or change in the environment to which an organism responds is called a stimulus. 
An alarm, an electric light, and an aching muscle are all stimuli for human beings.
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7. What Is Sensation? (con)
A stimulus can be measured in many physical ways, including its size, duration, intensity, or wavelength. 
A sensation occurs anytime a stimulus activates one of your receptors. 
The sense organs detect physical changes in energy such as heat, light, sound, and physical pressure.
sensation
what occurs when a stimulus activates a receptor
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8. A sensation may be combined with other sensations and your past experience to yield a perception. 
A perception is the organization of sensory information into meaningful experiences.
perception
the organization of sensory information into meaningful experiences
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9. Fraser’s Spiral
Fraser’s spiral illustrates the difference between sensation and perception. Our perception of this figure is that of a spiral, but it is actually an illusion. Trace the circle carefully. Your finger will always come back to its starting point.

10. What is the relationship between color and wavelength? 
How does changing a light’s intensity affect your perception of its brightness? 
The psychological study of such questions is called psychophysics.
psychophysics
the study of the relationships between sensory experiences and the physical stimuli that cause them
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11. Threshold
In order to establish laws about how people sense the external world, psychologists first try to determine how much of a stimulus is necessary for a person to sense it at all. 
Experiments can detect the absolute threshold–the weakest amount of a stimulus required to produce a sensation.
absolute threshold
the weakest amount of a stimulus that a person can detect half the time
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12. Figure 1-2
The Human Senses

13. Section 1-9 Sensory Differences and Ratios
Another type of threshold is the difference threshold. 
The difference threshold refers to the minimum amount of difference a person can detect between two stimuli. 
A related concept is the just noticeable difference, or JND.
difference threshold
the smallest change in a physical stimulus that can be detected between two stimuli

14. Weber’s law states that the larger or stronger a stimulus, the larger the change required for a person to notice that anything has happened to it. 
By experimenting with variations in sounds, temperatures, pressures, colors, tastes, and smells, psychologists are learning more about how each sense responds to stimulation.
Weber’s law
the principle that the larger or stronger a stimulus, the larger the change required for an observer to notice a difference
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15. People who can detect minute changes in sensation are called experts. 
Experts who can detect small differences work as food tasters, wine tasters, smell experts, perfume experts, and so on.
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16. Sensory Adaptation
Psychologists have focused on people’s responses to changes in stimuli because they have found that the senses are tuned to change. 
Senses are most responsive to increases and decreases, and to new events rather than to ongoing, unchanging stimulation. 
A good example of this sensory adaptation is the increase in visual sensitivity that you experience after a short time in a darkened movie theater.
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17. These people may notice minute changes and act appropriately.)
Sensory adaptation allows us to notice differences in sensations and react to the challenges of different or changing stimuli. 
This principle is helpful when performing many activities, such as the work of police, security guards, and home inspectors. 
These people may notice minute changes and act appropriately.
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18. The Disappearing Circle
Sensation depends on change and contrast in the environment. Hold your hand over one eye and stare at the dot in the middle of the circle on the right. You should have no trouble maintaining the image of the circle. If you do the same with the circle on the left, however the image will fade. The circle reappears only if you close and reopen your eye or you shift your gaze to the X.

19. Signal-Detection Theory
There is no sharp boundary between stimuli that you can perceive and stimuli you cannot perceive. 
The signal-detection theory studies the relations between motivation, sensitivity, and decision making in detecting the presence or absence of a stimulus (Green & Swets, 1966).
signal-detection theory
the study of people’s tendencies to make correct judgments in detecting the presence of stimuli
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20. Signal-Detection Theory (cont.)
Detection thresholds involve recognizing some stimulus against a background of competing stimuli. 
In studying the difficulties faced by radar operators, psychologists have reformulated the concept of absolute threshold to take into account the many factors that affect detection of minimal stimuli. 
As a result, signal-detection theory abandons the idea that there is a single true absolute threshold for a stimulus.
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21. )
Psychologists have identified two different types of processing stimuli, or signals. 
Preattentive process is a method for extracting information automatically and simultaneously when presented with stimuli. 
Attentive process is a procedure that considers only one part of the stimuli presented at a time.
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22. The Stroop Effect
Name the color of the squares.

23. The Stroop Effect (cont.)
Name the color of the words in the figure below. 
Why was it more difficult to name the color of the words?

24. Click the mouse button or press the Space Bar to display the answer.
Section 1-Assessment 1
Section Assessment
Review the Vocabulary What is the difference between sensation and perception?
A sensation is the activation of a sensory receptor by a stimulus. A perception is the organization of sensation into meaningful experiences.
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25. Click the mouse button or press the Space Bar to display the answer.
Section 1-Assessment 2
Section Assessment (cont.)
Visualize the Main Idea Complete the chart shown on page 213 of your textbook by listing the fives senses and their absolute thresholds.
Sight: a candle flame from 30 miles away on a clear night; sound: a watch ticking 20 feet away; taste: 1 teaspoon of sugar dissolved in 2 gallons of water; smell: 1 drop of perfume in a 3-room house; and touch: a bee’s wing falling 1 centimeter onto your cheek.
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26. Click the mouse button or press the Space Bar to display the answer.
Section 1-Assessment 3
Section Assessment (cont.)
Recall Information How does the signal-detection theory explain how you may be able to study while others are watching television in the same room?
The signal-detection theory assumes that humans can choose what stimuli to attend to and block out other surrounding stimuli. Your motivations, sensitivity, and decision making affect your concentration.
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27. Click the mouse button or press the Space Bar to display the answer.
Section 1-Assessment 4
Section Assessment (cont.)
Think Critically Why do you think we do not respond to all stimuli present in our environment?
We do not respond to all stimuli present in our environment because our bodies would be overloaded with stimuli. Our bodies would soon be unable to process more sensory information.
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28. Section 1-Assessment Close
Section Assessment (cont.)
What would happen if you asked a four-year-old child who knew his colors but could not read to complete the Stroop effect activity? What if you tried this experiment with someone who did not speak English? What if you used noncolor words?