1. Promotion of OiRA Road Transport
26 september 2013
Promotion of OiRA Road Transport
Marc Malenfer, INRS, Paris
@INRSfrance 1

2. OiRA tools in France Road transport tool Catering tool
Online since 1 year
10 modules, 41 hazardous situations, 95 solutions
1 400 sessions open, pace 50 per month
Rate of top assessments (over the 12 months) : 7 %
Catering tool
Online in 1 or 2 months
5 modules, 27 hazardous situations, 62 solutions
Both tools are based on printed risk assessment guides
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3. Statistical monitoring (OiRA road transport)
Press release & OSH media
Article in employers organisation newspaper
Development and testing
OSH professional congress
Nb of new assessments sessions, per month and acumulated
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4. Few observations
It is not because there is a tool that SMEs will suddenly start carrying out their RA = > we have to promote first RA and OiRA after
Promotion needs a strategy = > we have to think about our target audience and our objectives before carrying out actions
« Big promotion » is easier if you have a lot of tools (as Ri&E)
We have to integrate our tools in the framework of a global sectoral strategy (e.g. next slides)
OiRA tools are also good tools to evaluate more global actions
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5. Integration in a more global strategy
SMEs’ OSH strategy in France
4 priority profesional sectors : construction, catering, car repair and road transport
Developement of specific action plans for each sector
Integrate OiRA tools as part of those action plans
Example : linking OiRA and financial support for road transport small companies, make the authorities give information about OSH at the creation of the companies…
The next OiRA tool in France will be for small restaurants and will be supported by all the profesional organisations
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9. Conclusion Long time projets
A real promotion strategy is an important part of the projet
Keep some budget and energy to promote our beautiful tools
Find partners in contact with our target audience to promote the tool
Occupational health services, consultants
(according to our studies, employers organisations do not seem to be sufficient to reach a very large number of SMEs )
For the next generation of tools :
Integrate consumer relation management functionalities
The needs of the end user should take a central place in the development of the tools
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