1. Educational Technology Conference
Scott Compeau
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2. Educational Technology Conference
Section 1
Educational Technology Conference
This conference is made possible because of the CanCode grant through Actua.
Funders?

3. Remember to sign up this evening for a specific session!
Speaker Series Overview
Remember to sign up this evening for a specific session!

4. Diffusion of Innovation
Everett M. Rogers
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5. Diffusion of Innovation - Four main elements
The Innovation
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Innovation
Communication
Time
Social System

6. Educational Technology Conference
Section 1
Educational Technology Conference
Celebrating innovative strategies for using technology to support teaching and learning.
What is it?
Schedule in your folder
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7. The Innovation Section 1 What is it? 1 2 3
An innovation is an idea, practice, or object that is perceived as new by an individual.
What is it?
Most new ideas are technological 1
“Innovation” and “technology” are common synonyms 2
Usually have some degree benefit to adopter's 3

8. Characteristics of Innovations
Complexity
Compatibility
Trailability 3 2 4
Observability
Relative Advantage 1 5
Relative advantage: How the innovation is perceived as better than the idea it supersedes.
Compatibility: How the innovation is perceived as being consistent with the existing values, past experiences, and needs.
Complexity: How an innovation is perceived as difficult to understand and use.
Trialability: How an innovation may be experimented with on a limited basis.
Observability: How the results of an innovation are visible to others

9. COMMUNICATION Scientific research? Transfer of Idea's
Similar beliefs, education, status, or interests
Transfer of Idea's
Similar on other variables but different in regards to the innovation
Diffusion of Idea‘s
Scientific research?
Most individuals do not accept an innovation based on scientific research, they depend on information from those who have previously used it.
Communication involving face-to-face exchange is an effective method for persuading an individual to accept a new idea.

10. Innovative decision process
Time
Innovativeness 1
Innovative decision process 2

11. Time: Innovativeness
Timeline which an individual adopts new ideas compared to other members of a system.
Five classifications of members within a social system

12. Time: Members of a social system
Adopts innovation when little risk of failure
Early Majority
Adopts innovation when benefits are apparent
Early Adopters
Adopt innovation to conform to the norm
Late Majority
Eagar to try the latest, greatest innovations
Innovators
Skeptical the innovation will be successful
Laggards
Haters!
Not one of Roger’s adaptor types but this group can disrupt innovation and refuse to conform.

13. Innovation - decision process
Time: The Innovation – Decision Process
The time it takes a person to implement or reject an innovation
Innovation - decision process
Five step process

14. Five steps in the innovation-decision process
Persuasion
Implement
Decision
Knowledge
Confirm
Knowledge: individual learns of the innovation's existence and gains some understanding of how it functions.
Persuasion: individual forms a favorable or unfavorable attitude toward the innovation.
Decision: individual engages in activities that lead to a choice to adopt or reject the innovation.
Implementation: individual puts an innovation into use. Re-invention is especially likely to occur at the implementation stage.
Confirmation: individual seeks reinforcement of an innovation-decision that has already been made.

15. Social structure of the system affects innovation’s diffusion
The social system
Structure
Social structure of the system affects innovation’s diffusion
Opinion
Leadership
Innovation is communicated through channels over time within a social system.
It is a type of communication, in that the messages are concerned with new ideas.
Diffusion is a kind of social change. The process by which alteration occurs in the structure and function of a social system.
Change
Agent