1. UMTS Roll-out bei Quam: „Die spanisch-finnische Antwort auf den Wettbewerb“
March 2002

2. Content Company background Key achievements so far Group 3G objectives
The road to mobile broadband
Group 3G | Dr. Sven Quassowski 

3. Company background
Group 3G | Dr. Sven Quassowski 

4. Support in fundamental areas provide a platform for growth
Telefónica Móviles and Sonera founded Group 3G to
shape the future of mobile broadband in Germany
42,8%
57,2%
Knowledge and innovation transfer
Financial backing
Cooperation in areas such as
Branding
P&S development
Network & IT platforms
Purchasing
Support in fundamental areas provide a platform for growth
Group 3G | Dr. Sven Quassowski 

5. Both shareholders are strong industry players with
international footprint
Global presence
Presence in 49 countries
Presence in 19 countries
Mobile market
share home market
56 percent
61 percent
Mobile customers
worldwide
32 million(1)
15 million(3)
Total customers
worldwide
78 million(2)
17 million(3)
40 percent
EBITDA margin
mobile (Q4/01)
52 percent
Spain, Germany, Italy,
Austria, Switzerland
Finland, Germany,
Italy, Spain
UMTS licenses
Key contribution
to Group 3G
Global stature, operational excellence,
financial strength
Innovation and advanced
technologies
Managed subscriptions EoP 01
Mobile, wireline and Internet customers EoP 01; (3) Managed subscriptions EoP 2001
Group 3G | Dr. Sven Quassowski 

6. Key achivements so far
Group 3G | Dr. Sven Quassowski 

7. Market entry and organisational ramp-up have been achieved in record time
Commercial
launch
Management team
on board
Establishment of head-
quarter in Munich
Signing of infrastructure
sharing agreement
Acquisition of
UMTS license
Aug 00
Jan 01
April 01
May 01
June 01
July 01
Aug 01
Oct 01
Nov 15
Feb 02
Appointment
of CEO
Signing of national
roaming agreement
Signing of intercon-
nection agreement
Quam brand launch
1st UMTS test call
Aided brand
Awareness of 80%
Group 3G | Dr. Sven Quassowski 

8. Group 3 G’s achievements
Number of customers
Customer base of (mid of March)
Billing of customers
First invoices sent to customers (mid of January)
Less than 1% queries
Number of employees
Almost 900 (mid of March)
Group 3G | Dr. Sven Quassowski 

9. Quam’s product portfolio builds a world around the customer
Quam’s product portfolio builds a world around the customer. „Your world of possibilities“
Mobile
Fleet management
Mobile advertising
Unified messaging
- Conference call
Work
News
Directories
M-Payments
M-Commerce
Telematics
Life Management
“Me”
Quam
Customer
Games, Comedy, Music
City Guide
Communities
Chat
Leisure
Voice
SMS
Multimedia Messaging Service (MMS)
Location based services
Friends & Family
Group 3G | Dr. Sven Quassowski 

10. Quam’s tariff system is straightforward and tailored to
customers’ priorities
The simple logic behind the tariff system is to offer affordable rates for all user groups and the best possible rates for individual communication needs along three principles
Transparency
One rate to all networks
Connect, Nov. 29, 2001; FAZ, Nov. 26, 2001
Simplicity
No additional monthly fee for data services (e.g. HSCSD, GPRS)
Flexibility
Choice of user options
according to calling patterns
Group 3G | Dr. Sven Quassowski 

11. Group 3G objectives
Group 3G | Dr. Sven Quassowski 

12. Group 3 G’s targets are ambitious
Group 3G will be one of the leading providers of mobile broadband services in Germany
Group 3G‘s business case is based on mobile broadband communication
Group 3G | Dr. Sven Quassowski 

13. Market growth split into new customers and churn in Germany
With strong competition and customer growth driven by churn market challenges are considerable
Market growth split into new customers and churn in Germany
(1996 – 2004E)
Subscribers (M)
1,7
2,8
5,6
9,6
24,8
3,8
2,2
1,4
8,0
15,7
2,1
3,5
5,9
12,0
14,2
15,2
68%
73%
76%
78%
17%
59%
29% 5 10 15 20 25 30 35
1996
1997
1998
1999
2000
2001
2002E
2003E
2004E 0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
New customers
Market Penetration
Churn
Source: RegTP; Group 3G estimations
Group 3G | Dr. Sven Quassowski 

14. Nowadays customer selection criterias for a mobile operator in Germany
Price
inexpensive resp. cost
free basic fee
fair tariffs in
general
inexpensive SMS
services
transparent
tariff structure
Friends & Family
friends are using
the same
provider
image of provider
price
Network
National coverage
International coverage (roaming)
Capacity
Service
Mobile Number Portability
availability of
hotline
friendliness of hotline
receptionist
punctuality of
invoice
Importance of criteria
Product Characteristics
easy handling of mobile
phone navigation
attractiveness of mobile phone
which belongs to package
flexible term of contract
Group 3G | Dr. Sven Quassowski 

15. The road to mobile broadband
Group 3G | Dr. Sven Quassowski 

16. Advantages of early entry
To be well positioned in the 3G market Group 3G opted for an early entry
Market entry options
Advantages of early entry
Customer
base
Build brand, generate awareness
Build market position
independent of technology
- Distribution channels
- Transferable customer base
- Partner network in service and application offering
Gather market experience
Generate revenues
MNO(2)
MVNO(1)
MNO(2)
2G/2.5G
3G ramp-up
3G mass market
Mobile virtual network operator
Mobile network operator
Group 3G | Dr. Sven Quassowski 

17. Basic Assumptions for Group 3G‘s UMTS roll-out
_Start of the commercial offer
_In 2003 (depends on the appropriate number of easy-to-use terminals)
_Infrastructure sharing
_40% savings caused by infrastructure sharing with e-plus
_Quality of service _Packet-switched downlink (network to device) to 384 kbps (best effort)
_Packet-switched uplink (device to network) kbps (best effort)
_Circuit-switched uplink (device to network) - 64 kbps (guaranteed)
Group 3G | Dr. Sven Quassowski 

18. Location-based Services Multi Media Messaging Service
Mobile broadband will change your every day life
_Telematics
_City guide
_Restaurant finder
_ATM finder
_Weather information
_Pharmacy finder
Location-based Services
_Send and receive pictures
_Short streaming sequences
_Device to / to Device
Multi Media Messaging Service
Mobile Music & Games
_Download of music
_Playing games over the mobile network
_Download of new games
Group 3G | Dr. Sven Quassowski 

19. Applications & Interfaces
Quam’s multi access portal offers unique experience of digital services tapping a vast pool of content partners
Content Partners
Applications & Interfaces
News & Finance
Enter-
tainment
Web
Multi Access Portal
Platform
„Integrated content, commerce and community offer“
WAP
SMS
Voice
Lifestyle
Sports
Music
PDA
Group 3G | Dr. Sven Quassowski 

20. Thank you