1. The best environmental choice in seafood www.msc.org The best environmental choice in seafood Disclaimer If any interpretive issues arise in relation to the issues covered in these presentations, the text of the MSC Scheme Documents will prevail in all instances. The MSC is not responsible for any issues arising to any parties as a result of consulting these presentations. If you are unsure of any details on any of the subjects covered, please consult the relevant MSC scheme documents or contact the MSC at standards@msc.org.standards@msc.org MSC Executive October 2010

2. The best environmental choice in seafood www.msc.org Ecolabel licensing programme

3. The best environmental choice in seafood www.msc.org Marine Stewardship Council International MSCI is the trading arm of the MSC – Manages the approval for the use of the ecolabel – Manages the contract of licence – Collects the annual fees – Collects the royalties fees for the use of the ecolabel

4. The best environmental choice in seafood www.msc.org Over 11000 MSC labelled products July 2011 Sold in over 80 countries worldwide DOUBLED YEAR ON YEAR

5. The best environmental choice in seafood www.msc.org 11000 products Globally - July 2011

6. The best environmental choice in seafood www.msc.org Is a legal contract between a company and MSCI Describes who can use the ecolabel, where it can be used and the conditions for use Ensures MSCI can control the correct use of the ecolabel Proves that permission to use the ecolabel has been obtained The ecolabel licence...

7. The best environmental choice in seafood www.msc.org Is signed by the company which owns the products and applies the ecolabel – If ecolabel is applied by subcontractors, licensee is the subcontracting company. The ecolabel licence...

8. The best environmental choice in seafood www.msc.org MSC,Marine Stewardship Council and the ecolabel are registered trademarks Various types of use – On-product (non-consumer and consumer facing) – Promotional – Media, NGOs, etc. Subject to licence and approval Use of the MSC ecolabel

9. The best environmental choice in seafood www.msc.org Companies that want to use the MSC ecolabel or make any claim about the MSC Examples include : – placing the ecolabel on products, – restaurants placing the MSC ecolabel on menus – foodservice suppliers placing the MSC ecolabel on pricelists Who needs an ecolabel licence agreement?

10. The best environmental choice in seafood www.msc.org MSCI Work flow Company applies for licence MSCI sends the licence Agreed / Signed by both New products sent for approval PAFs and Ecolabel sent Ecolabel on product Approved or Amended Sales Figures sent in Co 72hrs Pay Royalties 3,6 or 12 monthly

11. The best environmental choice in seafood www.msc.org Product Approval Each product needs approval before going on sale Use the Product Approval Form Provide artwork

12. The best environmental choice in seafood www.msc.org Product Approval Form

13. The best environmental choice in seafood www.msc.org Process for product approval MSCI verifies company is registered as Applicant on e-Cert or holds valid CoC certificates Timescale of approval: 72hours; however: Varies due to: – Compliance with the rules for ecolabel use – Product specific issues: Use of non-certified ingredient (<5%)

14. The best environmental choice in seafood www.msc.org Consumer ready packaging 1.( ) 2.CofC code: see can end 3.www.msc.orgwww.msc.org 4.MSC Claim 1.( ) 2.CofC code: see can end 3.www.msc.orgwww.msc.org 4.MSC Claim

15. The best environmental choice in seafood www.msc.org Every product bearing the MSC ecolabel must also display: 1.The trademark symbol 2.Chain of Custody license code (usually of the company packing the product – some exceptions) 3.MSC website: www.msc.orgwww.msc.org 4.MSC Claim: We have five Rules for the display of the ecolabel on-pack

16. The best environmental choice in seafood www.msc.org Requirements for the display of the ecolabel On-pack CoC code of company that puts the ecolabel on products Subcontractors – If subcontractor has its own CoC certificate, the subcontractors code goes on pack – If subcontractor has not its own CoC certificate The subcontracting companys code goes on pack

17. The best environmental choice in seafood www.msc.org Turnover declaration Compulsory for – MSC-certified products using ecolabel on pack – MSC-certified products using text to promote certification Depending on business activity, declaration on sales or on purchase Depending on total sales value, reporting 1, 2 or 4 times a yr Declaration to be done for each product or each species Adapt the declaration: – Use Tonnes, kg or lbs – Use of your internal references

18. The best environmental choice in seafood www.msc.org Ecolabel Licence Royalties Sales of MSC- labelled products Consumer facing (Annual Fee + Volume) Non-consumer facing (bulk) 0 USD – 200 000 USD 250 USD + 0.5% of sales 250 USD 200 001 – 500 000 USD 1000 USD + 0.5% of sales 1000 USD > 500 000 USD2000 USD + 0.5% of sales 2000 USD

19. The best environmental choice in seafood www.msc.org Turn over declaration Licens e refere nce MSC refere nce Trade name Weigh t unit (pleas e select )W Weigh t sold Sold units (pcs) Sales value Curre ncy Distri butio n Count ries Consu mer facing BrandActiva ted on Delist ed on 1234 5 LL200 P1 Salm on Fillets 250g Kg1,5003,000 USDUnite d State s YesHunt ers 01/0 9/20 08 01/0 9/20 10

20. The best environmental choice in seafood www.msc.org Assessing the use of the ecolabel

21. The best environmental choice in seafood www.msc.org General purposes Part A sets out the activities that all CABs shall undertake in carrying out certification of organisations (…) supply chains that wish to (…) to use the MSC ecolabel on product Part B sets the activities that all CABs shall undertake in carrying out audits of organisations in the supply chain that wish to make a claim that the fish and/or fish [are from MSC-certified source]

22. The best environmental choice in seafood www.msc.org New clients When assessing a new client – Check if your client has used or is suspected to have used the MSC ecolabel prior to certification (4.9.3, 4.9.4) -If so, raise a nonconformity and send copy to MSCI

23. The best environmental choice in seafood www.msc.org New client Inform new clients of the rules to use the MSC ecolabel 7.1.2) Newly published MSC Ecolabel user guidelines

24. The best environmental choice in seafood www.msc.org Onsite audits During the onsite audit 17.4.3.8 states. – Verify that the client complies with the ecolabel licensing agreement for the use of the MSC trademarks on packaging, including when non- certified seafood is used that it is used to a maximum of 5% of the total seafood content of the consumer ready tamper proof product

25. The best environmental choice in seafood www.msc.org Onsite audits Verify if ecolabel is used Verify if a license has been signed Verify the term of the agreement Verify if products have been approved If non-certified fish is used, verify that the client complies with BD5

26. The best environmental choice in seafood www.msc.org Use of Non-certified fish BD5.2.3 provides rule of calculation clients must apply to verify if non-ingredient seafood < 5% total seafood content – Method for solid ingredients – Method for liquid ingredients – Method for solid and liquid ingredients Company may use information from other suppliers

27. The best environmental choice in seafood www.msc.org Enforcement MSC Incident Procedure Notification of breach of license can come from CBs and other sources – Ecolabel misuse – Non payment of royalties/submission of sales statement Possible loss of licence Breach of trademark by others can lead to prosecution

28. The best environmental choice in seafood www.msc.org Thank you! Please send comments, queries, suggestions to: ecolabel@msc.org www.msc.org