1. Key Facts about the ‘Lads’ Mag’ Sector
‘Consumer Media Brand of the Year’
(PPA Awards 2009):
Nuts (IPC Media Ltd)
Some popular lads’ mag titles:
FHM (Bauer Media)
Front (Flip Media Ltd)
Loaded (IPC Media Ltd)
Stuff (Haymarket Magazines)
Zoo (Bauer Media)
…and some e-mags:
Maxim (Dennis Publishing Ltd)
Monkey (Dennis Publishing Ltd)
Sales Volume: Almost 25 million copies of lads’ mags were sold in the UK in 2008.
Sales Value: Revenue generated from consumer expenditure of these titles amounted to more than £50m in the UK last year.
Top Sellers: Nuts and FHM are the top selling UK lads’ mags and are listed in the ABC’s top 40 consumer titles.
Adspend: Advertisers spent over £20m with lads’ mags in print alone in 2008.
Top 5 Advertisers:
COI
Procter & Gamble
HMV
Coty Prestige
Electronic Arts