1. Ann Chapman UKOLN University of Bath Bath, UK
What Web 2.0 can do for you
Ann Chapman
UKOLN
University of Bath
Bath, UK
About this Talk
This talk will look at how you can use the social web to support the work of your organisation
Twitter:
UKOLN is supported by:
This work is licensed under a Attribution-NonCommercial-ShareAlike 2.0 licence (but note caveat)

2. Web 2.0 is many things

3. What defines Web 2.0? It’s an attitude – not technical standards
Always evolving
Can be ephemeral
Participation
Openness and trust
Simple to use
Often free to use

4. What is the Social Web? Social networks Communication
The spaces where people are already
Sharing content

5. Social Web Users Who? Many grew up with Web 2.0
But not just the young - silver surfers
People with disabilities
What for?
See Web 2.0 as a social environment
Use Web 2.0 for personal storage
Share content via Web 2.0
How?
Devices may determine type of service use
Age may steer choice of service types

6. Did You Know?
Fact
72% of internet population are on at least one social network
Twitter gets 300,000 new users every day
Figures above from:
52 Cool Facts about social media (
13 Mind-blowing facts on social media (
Alerted to these by: Phil Bradley column in CILIP Update

7. Where Do You Start? Don’t start with ‘We need to blog’
But ask yourself
What do I want to achieve?
Who do I want to make contact with?
What are their likely interests?
What do they use?

8. Task = Communicate Think Web 2.0 “as well as”
Not instead of Web page, RSS feed, posters and fliers, etc.
Activities
Holiday challenges for children
Touch sessions for visually impaired people
News
Announcements and reminders
Changes (to opening hours, services, contact details, etc.)
Emergencies (closed by snow, floods, power cuts)

9. Communicate by … Activities Blogs, Twitter, Web pages News – general
Blogs as well as home page and RSS feeds
News - emergency
Twitter: re-tweets mean a message can reach a wide audience very quickly
Update your Facebook page and set up automatic tweets

10. Communicate using … Blogs Posts can vary in length.
Blogging services - the most commonly used are: Blogger, Wordpress, TypePad
Micro-blogs
Twitter is currently the most used
Short messages – 140 character max
But there are others, e.g. Tumblr, Plurk, Emote.in, Beeing, Jaiku and identi.ca.

14.
**Devon Libraries update twitter via facebook

15. Character Twitter Accounts
Why?
Establishing a character makes it more personal
Can be quirky and eye-catching
It’s fun – appeals to the young (and not so young?)
Builds a link to the organisation

18. https://twitter.com/YuffyMOH

19. Task = Building Communities
Reading groups
Friends of the (museum/library/archive)
Local history groups

20. Build Community by … Reading groups Continue discussion from meetings
Enable housebound / sensory impaired to join in
Blogs or wikis
Friends of the museum – promote activities
Facebook groups
Local history group - share content
Flickr group

23. Hampshire special collections awards public vote
Hampshire special collections awards public vote

24. http://en-gb. facebook. com/group. php

25. Task = Staff Development
The problems
Little or no budget
Limited staff time to attend courses
Staff located in multiple locations
Part-time staff – timetabling issues
Staff at different levels of experience

26. Develop Staff Skills by …
23 Things programmes
Staff follow at own rate
Useful refresher to retain skills
How?
Follow someone else’s blog or wiki
Develop your own training course (and staff manual) as a blog or wiki
Use / create resources on YouTube and Slideshare

27.
Portsmouth & Surrey

29. Task = Share Content Why? People like to contribute
Harness popularity of Flickr and YouTube
Enrich the experience
Not just on the day
Putting things in context
Benefits
Build engagement
Gain additional resources / information

30. Share Content by … Blogs
Local history – post on topic, people add information through comments
Flickr
Your photos lacking date/place/names
Their photos: current events, historical
YouTube
Curator talks on specific objects
Author talks
Oral history interviews

32. What Else Could I Use? Podcasts (via YouTube) Can be audio or video
Oral history interviews, author talks
‘How to’ talks
Brian Kelly on Web 2.0 (video podcast on YouTube)
Librarything
Free up to 200 titles, or small fee above that
‘New to the library’ collection
Virtual bookshelf on a topic
Reading group resource

33. Questions Any questions? Name: Ann Chapman
Address: UKOLN, University of Bath, BATH, UK
Web site:
Blog: