1. Google Localization Team
Google’s Localization Essentials
Free online education to close the gap between Academia and Business
and to grow a new generation of localizers.
Rachele
Mark Lesun
Rachele Maggiolini
Buket Vidinlisan
Google Localization Team

2. Google L10n: Our backgrounds
Christina
Graduated in Translation Studies from the School of Translation and Interpretation of Beirut. Worked as translator, reviewer and content manager for almost every type of content before settling on a career in Localization with Google.
Mark
Studied Social Psychology at Tomsk State University, Russia, but, being a translation and linguistics enthusiast, started a career in localization soon after graduation, and since then worked at almost every level of the l10n supply chain.
Rachele
Graduated in Translation Studies, took an introductory course in Localization at the University of Auckland, couldn’t take any localization course at home University because it was only for MA students. Learnt L10n from direct experience.
Buket
Graduate of Translation and Interpreting Studies from Boğaziçi University in Istanbul. Came into first contact with localization during a class project to localize Red Hat Linux into Turkish. Worked as a university lecturer before Google.
Each talks about their own experience: do not read what’s written but give a personal account of where we come from, what’s our background/studies/previous work experience and how we got at Google

3. Google Localization Team
We bring Google’s magic to the World and the diversity of the World to Google
Rachele: team intro, what we do in general and
Basic numbers
#lang
#market:
#content types
#products
Interesting/Fun fact: Products are not translated by Google Translate and we are not the Google Translate team. We localize Google Translate among 150+ products.
5000 resources working on the Google account.
Different markets/Fun fact: :

4. Localization Courses Around The World
∼ 160 Translation Schools in the world
1552 USD: Average price of an online L10n course
Less than 5% L10n courses are based in non-Western countries
Buket: We conducted an off-the-record research ourselves and there are the most comprehensive numbers that we reached.
X translation schools in the world > only X L10n courses in the world and most in western contries > Most are expensive
Question to the public: Why do you think Google cares about Universities and L10n courses?

5. A snapshot of talent in the industry in 2016
In 2016, L10n People conducted an online survey on talent shortage highlighting the 5 key reasons for difficulty in filling roles in the industry:
*Data from L10n People Global Talent Shortage Survey 2016
Basic details about the research
Buket: Answer to question - lack of candidates is the biggest issue regarding talent in the industry

6. Localization EssentialsM O C
Massive
Online
Open
Course
No barriers
Scalable
Free
Easily accessible
Students
Entrepreneurs
Career changers
Developers
Comprehensive
Structured
Informative
Draw conclusions on the two problems highlighted before: lack of knowledge + lack of candidates
Mention existing ones and how they are not sufficient - other courses are not comprehensive, not entry level and not free
Buket

7. 5 modules, 43 videos, 6 hours of learning
Localization Essentials:
5 modules, 43 videos, 6 hours of learning
INTRO
CONTENT TYPES
PROFILES & SKILLS
PROCESSES
TOOLS
GOAL:
Students identify key concepts in Localization
GOAL:
Students list and recognize various types of content that can be localized
GOAL:
Students identify the roles in the Localization ecosystem, describe their tasks and how they collaborate
GOAL:
Students describe the basic processes in the localization workflow and identify the challenges in terms of time, quality and scale
GOAL:
Students list the main tools in the localization industry and recognize their functions
QUIZ
QUIZ
QUIZ
QUIZ
QUIZ
Mark
Quiet for a minute to let the audience read the slide > “I’ll give you a minute to read the slide”
Briefly describe the structure of the course and the lessons without going into too much details.
Profiles and skills: we interviewed Google L10ners
Tools: mention that it’s not Google tools focusing on basic tools functionalities and concepts without focusing on specific tools(/brands
We reached 1500 students in one week and we believe this is close to the combined translation schools in the world.
FINAL QUIZ & PROOF OF COMPLETION
STUDENTS FORUM TO DISCUSS THE COURSE AND ALL THINGS LOCALIZATION

8. Translation/IT Professionals
The MOOC students are:
University Students
What they want: Specialized knowledge to access specialized jobs.
Why they take the course: To learn skills not easily accessible and/or available at their universities.
Translation/IT Professionals
What they want: Additional skills and specialization to improve their employability in the market.
Why they take the course: To become more competitive in their fields.
Career changers
What they want: New challenges, new employment opportunities.
Why they take the course: To launch new careers.
Mark
List main audience groups and even employees of other IT companies signed up to this course

9. Localization Essentials:
Not just for individual students
Universities
Language Service Providers
International companies
Can include the MOOC
in their curricula
Can use the MOOC to train employees and freelancers
Can build or improve processes for their business with the MOOC
Mark
We are going to promote the course not just to the general public but also to: univ, LSPs and international companies
Mention support for universities who want to partner with us.
Mention MOOC is not for GOOGLE account only - it covers general essential knowledge
*If you are interested in partnering with us or adopting the course, reach out to us after the presentation!

10. [L10n Essentials Demo + Video]

11. Thanks!