1. MIST 5620: Business Intelligence
Karim Jetha

2. What is football analytics?
Four general processes comprise “analytics”
Asking meaningful questions
Acquiring relevant data
Analyzing the data quantitatively
Presenting the results
The bottom line is that—if done well—analytics can provide concrete insight into making better decisions.
For more on football analytics, watch “Signals: The Cowboys and the Indian,” produced by ESPN and Five Thirty Eight.

3. What is football analytics?
Modern “analytics” is different from traditional statistical analysis in two ways:
Large amounts of data (“big data”) are widely available; changed nature of hypothesizing
Relatively advanced algorithms are relatively inexpensive to apply
Three branches of sports analytics: things that are helpful to teams, things that are interesting to fans, things that are interesting to science.

4. Skills required

5. Welcome to Smarter Basketball

6. Welcome to smarter basketball

7. Welcome to smarter basketball
Until recently, it was difficult to measure a player’s defensive impact.
Firms are producing new types of models to evaluate defensive play
Franks, Miller, Bornn, and Goldsberry Counterpoints: Advanced Defensive Metrics for NBA Basketball. MIT Sloan Sports Analytics Conference. Feb
The paper is available for download at the following URL (click “Read Full Paper”)

8. Network theory
How else can we use analytics to think about sports? Social network analysis

9. Network theory

10. Moneyball

11. The big shift