1. What feature is the focus? How do you create the perfect picture?
What is a visual text?
Where do you find them?
What feature is the focus?
Who is the audience?
What is the purpose?
How do you create the perfect picture?

2. Where do you find visual texts?

3. Where do you find visual texts?C.
Where do you find visual texts? B.
1. picture books
2. pamphlets
3. logos
4. art
5. photography E. F.
6. menus D.
7. advertisements
8. Movie covers
9. Posters & signs G. H. I.

4. Who is the audience? Questions: GENDER: Male? Female? Both? AGE:
children? Teenagers? Middle-aged? Elderly?
PROFESSION:
stay-at-home-parent, working outside the home, student

5. Who is the audience? Questions: A B C PROFESSION:
stay-at-home-parent, working outside the home, student
GENDER:
Male? Female?
Both?
AGE:
children? Teenagers? Middle-aged? Elderly?

6. What is the purpose? Persuade Entertain Inform Match: A. B. C.
To teach or give information to the reader.
To hold the attention of the reader through enjoyment.
To convince the reader of a certain point of view

7. What is the purpose?
Persuade
Inform
Entertain A. B. C.

8. iphone
dates
Can you sell these?
purse
Fairy dish soap

9. How do you make a “perfect picture?”
What is the focus?
Placement- composition, angles & gaze
Elements – size, lines, colour, movement, symbols

10. What feature is the focus?

11. What feature is the focus?
Colour C.
Composition B.
Size

12. 2) Placement: Composition
Where is each feature located?
- Top? Bottom? Middle?
- Right? Left? Center?
Background? Foreground?
Describe where each feature is located.
What is in the background?
What is in the foreground?

13. Placement: Angles & GazeB.
right/left up/down straight ahead
Describe the composition.
What is the salient?
Where are the people looking? C.

14. 3) Elements: Size What feature is bigger? Why?C.
What feature is bigger? Why?
What feature is smaller? Why? A. B.

15. Elements: Lines
Insert Video

16. Elements: Colour Why do we use colour in visual texts?B.
Why do we use colour in visual texts?
Why do we choose a particular colour?

17. Elements: Colour Basic colours
Strong, classic, mysterious, elegant, sophistication, powerful, mourning
Earth, clay, coffee.
*sometimes seen as dirty
Pure, bright, simple
*often used as contrast
buildings, monuments, solid, enduring, timeless

18. Elements: Colour Primary colours Excitement, energy, love, anger
Refreshing, healthy, nature, plants, spring
Heat, sun, cheerful, soft touch.
*black + yellow=toxic
Calm, cool, ocean, sky, inspiring, trustworthy
*often used in banking

19. Elements: Colour Secondary colours Youthful, fun
*Often used in cosmetic ads.
Pink= healthy skin
Sunset, autumn, playful, happy, child-like
*Often used to attract kids age 3 to 6.
Creative, elegant, mysterious, futuristic
* Meaning changes a lot depends on context & culture

20. Elements: Colour (Feelings)A. B. C. D.

21. Elements: Movement
1. What path does your eye follow? A. B.

22. Elements: Symbols

23. Visual Text: Placement and Elements

24. Visual Text Who is the audience? What is the purpose? (PIE)
Describe the features . How are the elements used?
What is the message?