1. INTRODUCING CARMEX TO EUROPEAN MARKETS

2. Carmex Click-Stick Lip Balm (English/French)

3. Carmex Lip Balm Product Line

4. Carmex Lip Balm Print Ad

6. MARKETING IN A BORDERLESS ECONOMIC WORLD
TREND 3—GLOBAL COMPANIES
A New Reality: Global Competition among Global Companies for Global Consumers
Global Companies
Transnational Firms
International Firms
Extention of domestic
Marketing Strategy
World is one market
Global Marketing Strategy
Global Brand
Multinational Firms
Multidomestic Marketing Strategy
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